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General beginner questions

Dear Experts,

We currently look into different methods to improve the search results for our current job platform website (www.goldwyncareers.com).

While I discussed with my co-workers some questions came up:

Do same-domain links improve the rating?

The idea was that link-density improves our rating. However I'm pretty sure it is just incoming links that really matter for google, isn't it?


Can an better fitting web-address improve our rating?

So let's say we would aquire "itjob.ch" and redirect on click to our goldwyncareers site, would this improve our traffic?

Any other suggestions for the website would be much appreciated.

We currently work on a system to get much more jobs online in shorter time so that's an issue we are looking into.

Thanks for all your advise in advance!
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goldwynexe
Asked:
goldwynexe
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3 Solutions
 
goldwynexeAuthor Commented:
Thank you for the great guide, I'll definitely read it in detail!

However a quick read-through didn't answer my two questions, so I would really appreciate it if somebody could answer them.

Thank you all for the great community and fast help!
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Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
> Do same-domain links improve the rating?
Yes

>The idea was that link-density improves our rating. However I'm pretty sure it is just incoming links that really matter for google, isn't it?
It is both. However, your talking "old" seo.   You need content.  Your site has very little reason as is to view it. Once I go there, the amount of jobs is very small. My question back to you is why would I go to your site and not one of the many variation of indeed.com, dice.com ...

>Can an better fitting web-address improve our rating?
Do you mean like jobs.com, carreers.com?  Possibly, but they are taken.  We didn't know what a twitter was 5 years ago but twitter.com sure seems to get a lot of traffic now.

>So let's say we would aquire "itjob.ch" and redirect on click to our goldwyncareers site, would this improve our traffic?
No.  

>Any other suggestions for the website would be much appreciated.
SEO today is content.  As you know, you have none.  Since you said you are getting more jobs posted, that is what will help you.  You are in a very crowded space.  Your site is visually nice looking but nothing innovative.  If the jobs posted happen to be exclusive "hot" positions that nobody else has and they are the positions at the company's everybody wants, then who cares if you have only 30 jobs posted...  But I don't think that is the case.  

I would start by writing articles each day about landing jobs, trends, training...  In the end it will be content that brings in traffic and more importantly your jobs.
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COBOLdinosaurCommented:
You need to start with some technical improvements.  The code is invalid.  It is so bad that the validator cannot process it because the encoding does not map to utf-8 and ther are actually two different encodings declared.  If the validator cannot process it; then you can expect that the spiders will have similar problems.  

Maybe there is an h1 in there, but I don't see one.  The title is just the name of the site instead of saying what is on the page.

I think you have some things to do before links are of much value.  Number one is creating content as padas said; and number 2 is solving the technical issues, because in it current state the page is not going to be well ranked even with good content and links.

Perhaps this HTML for SEO will help.

Cd&
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goldwynexeAuthor Commented:
Thank you guys for all the great contributions.

It looks like our biggest hindrance seems to be our joomla plug-in which generates all the job pages and does not support individual titles/metatags and also somehow generates invalid html code.
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Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
Somewhat related follow up.   I just read with the most recent rolling update, what is in your URL means less and less.  This is a good read about the subject from moz http://moz.com/blog/early-look-at-googles-june-25-algo-update?utm_source=bronto&utm_medium=email&utm_term=Early+Look+at+Google%E2%80%99s+June+25+Algo+Update&utm_content=The+Moz+Top+10&utm_campaign=Moz+Top+10+June+%232+6.27.13
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COBOLdinosaurCommented:
Works for me.  The more weighting Google puts on content the better it is for content-centric developers like me.  A couple of paragraphs with good information, or entertainment value should trump, links, keywords, and everything else. When I am using a search engine, I want something specific and the number of links a site has does not mean a thing if all I get is a three year old piece of junk and an article written last week is on page three because it does not have enough "important" links.

Cd&
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