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goldwynexe

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How to evaluate a SEO advisor

Dear Experts,

We currently try to improve our website (IT Recruitment Platform) in SEO-Terms and are now at the point where we decided to hire a SEO-Specialist.

We would like your opinions about some points offered:

- creation of an urllist.txt for bing

Is bing big enough for the effort?

- keyword tag optimization

 Aren't those pretty useless now? Or am I wrong?

- Alexa submission

Is this useful? What does it do?

- photosharing on sites like flickr.com/fotki.com/fotolog.com to create backlinks

Is this sensible for an IT recruitment firm?

- videosharing on sites like youtube/metacafe etc to create backlinks

Again is this sensible?

- write articles for squidoo to create good backlinks

These backlinks won't have much relevance to our business, do they still help?

- submission into high pr directories (pr8 to pr3)

What do we have to know to be sure that those directories are serious?

- Make high-quality links through Yahoo! Answers

This site is garbage and home to internet-trolls as far as I know. Does it still make for a good link generating website though?

- Video Sharing back links (new videos in 100 different websites)

I don't see much relevance between those sites and our webpage. Or does any click count even if it's unrelated?



All in all I'm quite skeptical about the whole generating back links thing on all these unrelated websites. However I need more than a hunch to vote for or against this seo advisor.

Any feedback and maybe questions we should ask to find out if he knows what he's doing would be much appreciated!
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Matthew Nguyen
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I pretty much agree with the the comments already posted.  However I am concerned about the one dimensional approach to SEO.  The total strategy seems to be aimed at building backlinks.  That is fine if the backlinks are quality and authoritative.  However links are not the number one weighting factor for Google.  You will not get a high ranking without quality unique content, and that should be the central focus and intial task in SEO.

Other factors can quickly negate you efforts.  If the site is poorly coded, has accessibility issues, or duplicate content you will get killed in the ranking no matter how many links you have.  Many who pass themselves off as SEO experts are just scammers using voodoo and incantations to make is sound complex.  It is not, it is just hard work, common sense and respect for users that get a high ranking.

For the issues not address in your question, you might find it helpful to look at onsite SEO practices not just linking strategies.

Cd&
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Scott Fell
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Just to back up the previous statements. Don't hire these people.

Look for a firm that will look into what your business needs. Say it's sales. Then they put a plan to help you. Great on topic content, conversion optimisation, onsite SEO and link earning.
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goldwynexe

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Wow guys thanks for the fast and extremly helpful answers!

So basically I have to questions what kind of content the want to create where, right?

Ah another thing that just came up:

They claim that they have brought up different firms to the top 1-3 places in google. Should I ask the references they gave us how they were?
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