This is for internal SharePoint 2010 sites, not a public site.
I am planning to improve search results in SharePoint 2010 and people are wondering what would be the difference between the out-of-box SharePoint search capabilities and search optimization. Search optimization would involve using taxonomy, managed metadata, content types, tagging and setting up synonyms in SharePoint. Can you show examples of search out-out-of box (you don't do anything but just use what SharePoint has) vs. search optimizing? What would be different?