What is the difference between Out-of-Box Search and Search Optimization in SharePoint?

Hello,

This is for internal SharePoint 2010 sites, not a public site.

I am planning to improve search results in SharePoint 2010 and people are wondering what would be the difference between the out-of-box SharePoint search capabilities and search optimization. Search optimization would involve using taxonomy, managed metadata, content types, tagging and setting up synonyms in SharePoint.  Can you show examples of search out-out-of box (you don't do anything but just use what SharePoint has) vs. search optimizing? What would be different?

Thanks
PBITAsked:
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Justin SmithSr. System EngineerCommented:
The difference would be a better chance of accurate search results.  When you use metadata/content types and managed properties, you have a lot more control over how users can find data.  They can be much more specific and can even drill down through the results, similar to how you can do when searching for products on Amazon, Eastbay, or Best Buy.
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PBITAuthor Commented:
Thanks. Do you know of an online article where somebody shows an example of the differences?  I like to convince people that spending the time and money setting this up will make a big difference in findability within SharePoint.
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