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Track purchase data with Google Analytics e-commerce without hard coding product information

Posted on 2013-06-04
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Last Modified: 2016-02-24
Our company markets many products online and we need to track the purchase of each one through Google Analytics. In the e-commerce tracking examples I find the product info is hard coded in the tracking script.  Due to the nature of my product and the design of third-party sites hosting the e-commerce, I cannot hard code all the product info. I prefer to get the data as part of an array and pass those values back to Google Analytics.

Assuming the data fields have intuitive names (product, price, quantity, total), can you help me code the tracking script for that? Below is the example of what I do not want to do:

_gaq.push(['_addTrans',
      '1234',       // order ID
      'StoreName',  // store
      '19.99',      // total
      '1.50',       // tax
      '3.00',       // shipping
      'Tulsa',    // city
      'Oklahoma',   // state
      'USA'         // country
]);
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Question by:Randy Cole
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15 Comments
 
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Accepted Solution

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Scott Fell,  EE MVE earned 500 total points
ID: 39219165
I just started using this and not fully up to speed but I think you want tag manager http://google.com/tagmanager
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Author Comment

by:Randy Cole
ID: 39219225
Thanks Padas. I'm going to research that and will get back in a few days. I will be back online next Monday and hopefully this will work. (I didn't want you to think I was dormant).
0
 

Author Comment

by:Randy Cole
ID: 39336274
Padas, it's been a while since I gave feedback. I am still trying to make this solution work. I do believe it will be the best possible one out there so I would like to award you full points. Thank you.
0
 
LVL 52

Expert Comment

by:Scott Fell, EE MVE
ID: 39336385
Thank you!  
Some how the points did not come through.  Just request attention if you need to change this.
0
 

Author Comment

by:Randy Cole
ID: 39345558
I choose GOOD not because of Padas, but because I have not bullet-proof tested the solution. However, Padas gave a great suggestion.
0
 

Expert Comment

by:Juliamac
ID: 39979892
I'm looking for the same solution - and don't want to invest time if it didn't work - does anyone have any update or useful feedback here please?

many thanks
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LVL 52

Expert Comment

by:Scott Fell, EE MVE
ID: 39979904
I have not had a chance to fully dive into this yet.  But have started reading.  Universal analytics has a lot of possibilities.  

http://analytics.blogspot.com/2014/04/universal-analytics-out-of-beta-into.html 

Also note, that their samples show static data, but it is up to you to auto generate the code just as you auto generate your code for products https://developers.google.com/analytics/devguides/collection/gajs/methods/gaJSApiEcommerce
0
 

Expert Comment

by:Juliamac
ID: 39979929
Hey thanks padas, I'm going to try this out. I have a paypal integration question re whether or not you should still append tracking  utm_nooverride=1to your 'thankyou' page if you're using e-commerce tracking. if you can answer this I'll repost it and give you the points!

thanks again
0
 
LVL 52

Expert Comment

by:Scott Fell, EE MVE
ID: 39979936
I don't have a good answer for that now.  Like I said, I have not had a chance to dive into this too deeply.  

I can't find it now, but I either saw a video or read an article about tracking peoples movement through a physical store using universal analytics.  Lots of possibilities https://www.youtube.com/watch?v=nCeJITfEhSk   

Thanks for the point offer, but no need.
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Expert Comment

by:Juliamac
ID: 39979951
Ok that's great - thanks!
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Expert Comment

by:Juliamac
ID: 40005963
Thanks but I have resolved this.
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Expert Comment

by:Juliamac
ID: 40006097
Misread your comment in haste - apologies!
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