Randy Cole
asked on
Track purchase data with Google Analytics e-commerce without hard coding product information
Our company markets many products online and we need to track the purchase of each one through Google Analytics. In the e-commerce tracking examples I find the product info is hard coded in the tracking script. Due to the nature of my product and the design of third-party sites hosting the e-commerce, I cannot hard code all the product info. I prefer to get the data as part of an array and pass those values back to Google Analytics.
Assuming the data fields have intuitive names (product, price, quantity, total), can you help me code the tracking script for that? Below is the example of what I do not want to do:
_gaq.push(['_addTrans',
'1234', // order ID
'StoreName', // store
'19.99', // total
'1.50', // tax
'3.00', // shipping
'Tulsa', // city
'Oklahoma', // state
'USA' // country
]);
Assuming the data fields have intuitive names (product, price, quantity, total), can you help me code the tracking script for that? Below is the example of what I do not want to do:
_gaq.push(['_addTrans',
'1234', // order ID
'StoreName', // store
'19.99', // total
'1.50', // tax
'3.00', // shipping
'Tulsa', // city
'Oklahoma', // state
'USA' // country
]);
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ASKER
Padas, it's been a while since I gave feedback. I am still trying to make this solution work. I do believe it will be the best possible one out there so I would like to award you full points. Thank you.
Thank you!
Some how the points did not come through. Just request attention if you need to change this.
Some how the points did not come through. Just request attention if you need to change this.
ASKER
I choose GOOD not because of Padas, but because I have not bullet-proof tested the solution. However, Padas gave a great suggestion.
I'm looking for the same solution - and don't want to invest time if it didn't work - does anyone have any update or useful feedback here please?
many thanks
many thanks
I have not had a chance to fully dive into this yet. But have started reading. Universal analytics has a lot of possibilities.
http://analytics.blogspot.com/2014/04/universal-analytics-out-of-beta-into.html
Also note, that their samples show static data, but it is up to you to auto generate the code just as you auto generate your code for products https://developers.google.com/analytics/devguides/collection/gajs/methods/gaJSApiEcommerce
http://analytics.blogspot.com/2014/04/universal-analytics-out-of-beta-into.html
Also note, that their samples show static data, but it is up to you to auto generate the code just as you auto generate your code for products https://developers.google.com/analytics/devguides/collection/gajs/methods/gaJSApiEcommerce
Hey thanks padas, I'm going to try this out. I have a paypal integration question re whether or not you should still append tracking utm_nooverride=1to your 'thankyou' page if you're using e-commerce tracking. if you can answer this I'll repost it and give you the points!
thanks again
thanks again
I don't have a good answer for that now. Like I said, I have not had a chance to dive into this too deeply.
I can't find it now, but I either saw a video or read an article about tracking peoples movement through a physical store using universal analytics. Lots of possibilities https://www.youtube.com/watch?v=nCeJITfEhSk
Thanks for the point offer, but no need.
I can't find it now, but I either saw a video or read an article about tracking peoples movement through a physical store using universal analytics. Lots of possibilities https://www.youtube.com/watch?v=nCeJITfEhSk
Thanks for the point offer, but no need.
Ok that's great - thanks!
Thanks but I have resolved this.
Misread your comment in haste - apologies!
ASKER