What does "google" source mean in Google Analytics?

I sometimes see a source entry for "google".  Yet when I go to Traffic Sources >> Search Engine Optimization >> Queries, nothing shows up.

Any idea what a "google" source means?
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COBOLdinosaurConnect With a Mentor Commented:
You only get search terms on the first occurence (If it is not encryped)... the rest of the time the user is coming direct and they show Google as source because they have a Google cookie from the original visit.

Randy DownsOWNERCommented:
Try this

Source: Every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (visits from people who typed your URL directly into their browser, or who had bookmarked your site).
brettrAuthor Commented:
I already know google is a search engine.  Search engine implies search.  Search = query.
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brettrAuthor Commented:
Still not answering the question: Where's the search terms?
Not sure what is being asked?

Is this what you are looking for?:

https://support.google.com/analytics/answer/1308617?hl=en >
Google being the source is a scam by Google, to make it look like a lot of the directs are coming from them.  If you want to know how much traffic you actually get from Google them use a second stats provider.

Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
Another thing to keep in mind with google analytics is it is only showing you what pages are served. If you get your own stats package as Cd& suggests, you will also get to see what is requested.  There is a big difference between what is "served" vs "requested".  It is one way I can see what people are trying to do to break in.  If you are using word press for instance, you will see many many hits to your wp-admin pages and the like.

I have watched this but not installed it yet, http://piwik.org is an open source stats program that also includes api's.  On my windows server I have smarter stats  http://www.smartertools.com/smarterstats/web-analytics-seo-software.aspx.  I run both shared servers and dedicated and this is on both.  If you only run one site, you can get a community version for free.
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