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How valuable is implementing rich snippets?

Hi, I'm looking at doing this with my website, specifically with the products and product reviews. http://www.schema.org/Product

It's one heck of a lot of work, from the looks of things, and also something that it would be easy to mess up.

website is magic kitchen dot com. We sell gourmet frozen meals, as well as another menu of diabetic meals. The question is this- we're not an information site, we're just an e-commerce site.

Do you see value in doing this mark-up? Thanks in advance.
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mel200
Asked:
mel200
1 Solution
 
Tony McCreathTechnical SEO ConsultantCommented:
At the moment this form of markup can get you an extra line in the snippet that shows your price and stock level.

If you have reviews on your products it also shows the star rating. And that's a big bonus as it makes you stand out.

So I'd say it's of more value if you have reviews on your products.

In the future the information you mark up will help the bots understand more about your products. I'd expect other benefits from it. e.g. Automatically being added to comparison shopping sites.
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mel200Author Commented:
Thanks very much! Sorry it took me so long to get back to you.
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