Duplicated web site content

I have several web sites with almost identical content, but when sales are made the order is dealt with by different representatives in the country where the web site relates. Please see:
www.ethosportugal.com
www.ethosbulgaria.com
www.ethosaustria.com
www.healthmatters247.com
there are many more due to come on line soon.
I have heard that web sites with duplicated content may suffer when indexed by Google and wondered if this is true. If so, is there a way I can avoid damaging the Google ratings for each site?
Thanks for any advice you can offer.
Bob BarnesAsked:
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Patrick BogersDatacenter platform engineer LindowsCommented:
Hi

Please have a read on what the google guys say about this. (even this piece speaks about duplicate info on the same domain)

This link discusses your question even more clear, maybe the 301 option is the way to go.
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COBOLdinosaurCommented:
The bottom line is that if you have a lot of duplicate content you will be penalized by Google.  However if the sites were not in the same language, then you would probably okay. Google generally does not treat content that is a translation to be duplicate content.

Cd&
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Patrick BogersDatacenter platform engineer LindowsCommented:
COBOLdinosaur is right, thanks for the summary.

Since ALL your site have a english landing page with exactly the same content Google ranking will suffer deeply, my guess is go for 301.
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Bob BarnesAuthor Commented:
Thanks for your help, I am still trying for the best result. As each site has a different heading Portugal, Bulgaria, Austria etc 301 wouldn't work. Each country's representative deals with questions and purchase via their own country's web site, I wonder if just having a different header banner on each site is sufficient for them to be treated as individual sites by Google.
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COBOLdinosaurCommented:
The heading is not what Google is concerned with they are looking at the content, not the common wrap around stuff like headers, footers, menus, etc.  They expect duplication there, they are looking at the core content; what the page is about, and when that content is duplicate you get slammed.

From their point of view you could just as easily have one site with the content, and just render location specific stuff based on the geolocation of the visitor.

Cd&
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