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Adwords Valuetrack Results

Hi, I've been reading about this. I know I can add this to the destination URL in my ads:
/?matchtype={matchtype}&keyword={keyword}&position={adposition}

and receive info on what kind of match it was(broad, phrase or exact), what exact keyword was used and what position the ad was in.

What I can't figure out is how to call that information in google analytics. I haven't added the code to my destination urls yet, I wanted to find this answer before beginning. Thanks.

COBOLdinosaur

Well the place to find out about this stuff is the Google support pages for adwords:

https://support.google.com/adwords/answer/2375447?hl=en

I think for the GA to return what you want you will probably need the premium version of GA.

Cd&

Melody Scott

ASKER

I've read all that, it's why I know how to place the /?matchtype={matchtype}&keyword={keyword}&position={adposition}.

It isn't clear on how to see the results, that's my problem. It says, When you review your web logs, the URL will now be updated with information about each click.

That doesn't mean anything to me. It also says, You'll also want to use Google Analytics or your own tracking solution, such as traffic review logs, to view your data.

So I am wondering where in Google analytics I can view the data?

COBOLdinosaur

I am assuming it is part of premium; which I don't use. Hopefully we will get another Expert who does use the premium service or at least uses the Adwords tracking.

Cd&

ASKER CERTIFIED SOLUTION

Scott Fell

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Melody Scott

ASKER

Awesome answer, thanks everyone!

Melody Scott

ASKER

Thanks for the detailed response, very much appreciated!!

Scott Fell

Thank you for the compliment!