Valuation of a social media subscriber

I'm trying to determine what revenue to expect from advertisers for a custom social media, or "community", platform (it's based upon medical conditions) that I'm helping a friend to develop.

Any precedents or similar situations anybody can provide? How about calculation tools?

Thanks in advance.

Who is Participating?
I wear a lot of hats...

"The solutions and answers provided on Experts Exchange have been extremely helpful to me over the last few years. I wear a lot of hats - Developer, Database Administrator, Help Desk, etc., so I know a lot of things but not a lot about one thing. Experts Exchange gives me answers from people who do know a lot about one thing, in a easy to use platform." -Todd S.

Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
I have noticed on some of my sites about $100 per 10,000 unique visitors / 30,000 page views.  Your mileage will vary.  

Things to consider is how engaged the viewers are and targeted ads can be.  If you just use google adwords on a social site, there is no real theme and less targeted ads could be lower money.

The key is getting a lot of engaged users.   Even 10,000 uniques is not easy for a start up.  If you follow the valuation of sites like facebook and twitter, I believe it is based more on the total users.

If you have a social media site that targets NASCAR fan's and you have 30,000 regular users, I think that will be more compelling then 30,000 users of a facebook look a like because you have a good portion of a targeted audience.

Experts Exchange Solution brought to you by

Your issues matter to us.

Facing a tech roadblock? Get the help and guidance you need from experienced professionals who care. Ask your question anytime, anywhere, with no hassle.

Start your 7-day free trial
dekroonAuthor Commented:
Thanks, Padas - that points me in the right direction.
It's more than this solution.Get answers and train to solve all your tech problems - anytime, anywhere.Try it for free Edge Out The Competitionfor your dream job with proven skills and certifications.Get started today Stand Outas the employee with proven skills.Start learning today for free Move Your Career Forwardwith certification training in the latest technologies.Start your trial today
Internet Marketing

From novice to tech pro — start learning today.