www prefix and .htaccess question

I've been contemplating the dismal organic search results in Google for my site, www.mauitradewinds.com and trying to make some improvements.  Using the tools at https://ahrefs.com  if I check back links for www.mauitradewinds.com  it reports 191.   If I check back links for mauitradewinds.com it reports 472.  The site which I have submitted for indexing on Google is www.mauitradewinds.com  and that is also the URL which is targeted by all of my paid subscriptions to vacation rental advertising sites.

     I would like to take advantage of the back links from both versions, with and without www.   Online literature on this subject is a little confusing to me, but it seems that redirecting traffic from the www version to the non-www version with .htaccess could result in gaining credit for all back links, while avoiding penalties for duplicate content.  Do you have an opinion about this?   If that redirect is implemented, should I change the URL which Google is indexing to the non-www version?
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GaryConnect With a Mentor Commented:
You should always redirect to one or other - you should haven't both accessible
So choose either www or non www - www and non www are seen as two separate domains!
www is more common because it is what people are used to.
You wouldn't lose any link relevance by redirecting but you should get all the links to point to the same address
ddantesAuthor Commented:
Thank you.
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