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I've been contemplating the dismal organic search results in Google for my site, <a href="http://www.mauitradewinds.com" rel="ugc">www.mauitradewinds.com</a>&nbsp;and trying to make some improvements. &nbsp;Using the tools at <a href="https://ahrefs.com" rel="ugc">https://ahrefs.com</a>&nbsp; if I check back links for <a href="http://www.mauitradewinds.com" rel="ugc">www.mauitradewinds.com</a>&nbsp; it reports 191. &nbsp; If I check back links for mauitradewinds.com it reports 472. &nbsp;The site which I have submitted for indexing on Google is <a href="http://www.mauitradewinds.com" rel="ugc">www.mauitradewinds.com</a>&nbsp; and that is also the URL which is targeted by all of my paid subscriptions to vacation rental advertising sites.<br />
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&nbsp; &nbsp; &nbsp;I would like to take advantage of the back links from both versions, with and without www. &nbsp; Online literature on this subject is a little confusing to me, but it seems that redirecting traffic from the www version to the non-www version with .htaccess could result in gaining credit for all back links, while avoiding penalties for duplicate content. &nbsp;Do you have an opinion about this? &nbsp; If that redirect is implemented, should I change the URL which Google is indexing to the non-www version?
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I've been contemplating the dismal organic search results in Google for my site, www.mauitradewinds.com and trying to make some improvements.  Using the tools at https://ahrefs.com  if I check back links for www.mauitradewinds.com  it reports 191.   If I check back links for mauitradewinds.com it reports 472.  The site which I have submitted for indexing on Google is www.mauitradewinds.com  and that is also the URL which is targeted by all of my paid subscriptions to vacation rental advertising sites.

     I would like to take advantage of the back links from both versions, with and without www.   Online literature on this subject is a little confusing to me, but it seems that redirecting traffic from the www version to the non-www version with .htaccess could result in gaining credit for all back links, while avoiding penalties for duplicate content.  Do you have an opinion about this?   If that redirect is implemented, should I change the URL which Google is indexing to the non-www version?

www prefix and .htaccess question

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.