I've been contemplating the dismal organic search results in Google for my site, www.mauitradewinds.com
and trying to make some improvements. Using the tools at https://ahrefs.com
if I check back links for www.mauitradewinds.com
it reports 191. If I check back links for mauitradewinds.com it reports 472. The site which I have submitted for indexing on Google is www.mauitradewinds.com
and that is also the URL which is targeted by all of my paid subscriptions to vacation rental advertising sites.
I would like to take advantage of the back links from both versions, with and without www. Online literature on this subject is a little confusing to me, but it seems that redirecting traffic from the www version to the non-www version with .htaccess could result in gaining credit for all back links, while avoiding penalties for duplicate content. Do you have an opinion about this? If that redirect is implemented, should I change the URL which Google is indexing to the non-www version?