How to get users for my own search engine website?

I own several websites. Most of them are normal websites that don't involve any peculiar reasoning in how to market them. But one of them is a "search engine" website that cost me about $50 to have, (plus another $25 to have them change the Adsense for Chitika).
The name of the website is: http://www.search4itnow.com.

I have tried to promote this site by submitting it to search engines and other traditional means of marketing, but I am really at a loss to understand how someone would successfully market this website, because the average person would just go to www.google.com or www.yahoo.com instead of my website.

Could someone point me in the right direction as to the mechanism of how I would get customers?
Leonard GojerCAD Technician/ProgrammerAsked:
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Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
To start with your search results are just ads. I typed in "Pizza" and the results in one column were for insurance, middle column were home security and right column were for education like keller.  Nothing close to relevant.    Until you can get relevant results or be number one in some niche, it is not worth marketing.
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GaryCommented:
You've answered your own question with
because the average person would just go to www.google.com or www.yahoo.com instead of my website.
Why would anyone go to your website?
Submitting a search engine to other search engines is a pointless exercise.
Why would Google want you to be up there in their search results?
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Leonard GojerCAD Technician/ProgrammerAuthor Commented:
I agree with your comments. It was an experiment in which I did not know what was going to happen.

The marketing theory book that I read very briefly says that in a large population, a small number of people would be interested in the website.
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Leonard GojerCAD Technician/ProgrammerAuthor Commented:
I would like to point out that the concept of whether I personally would use the product as a measure of whether someone else would is slightly erroneous. That concept only applies to certain types of products, (like food products), because most people specialize in their shopping habits, and it's not feasible to shop for everything in the world that is for sale, (that would be a very big big statistic).

The trouble that I am having is in identifying when a product is actually worth something to someone else in a scientific way, the way that the textbooks know how to do it.
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Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
The concept of whether I personally would use the product as a measure of whether someone else would is slightly erroneous. ... That concept only applies to certain types of products

That is true for any product.   If you are a soft goods buyer for walmart for example, you may not like "blue jeans", but you can't ignore all the people that do, so you stock the shelves with the proper amount of styles, colors an sizes in different price points.

However, just buying any jeans is not going to guarantee sales.   Maybe you decided to do things your own way and not stock famous brands and instead found an unknown brand that you purchased dirt cheap and will try and sell at a huge profit while still under pricing famous brands.

While you may make some sales, you will take a bath and not sell enough jeans to cover the cost of the entire purchase.

Your sample site is very similar.  You have something that is an "off brand" compared to google, probably cost you very little to produce, you are trying for profit via heavy advertising and it does not work properly.   Actually, in this case, the "cost" is the viewer having to see too many ads and no real content or niche.    

Look at duckduckgo.  Their niche is private searching.  When PRISM was put the forefront, searches on duckduckgo skyrocketed. But they never were close to what google would be.  However, in this case, it is in line with your statement at the top referring that there could always be a small amount of users.
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Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
Thank you for the points!
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