golden images of workstations of servers

If you have a standard "gold" build for say windows 7 laptops, or windows 2008 file servers, when it comes to needing to buy new laptops, or provision a new windows 2008 file server, what tools do oyu use to ensure they are identical to the gold build? Is it common to have a gold build for all devices of the same role? What format is this "gold" build in?
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Kash2nd Line EngineerCommented:
i take it you mean reference image when you say Gold build.  there are no hard and fast rules but a reference image should be kept as standard as much as possibility allows.

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pma111Author Commented:
In what format is a reference image, and how can you deploy it to new devices of the same type
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Microsoft Server OS

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