Guide for E-Commerce SEO

Good Day,

Do you have any guidelines for setting up the Magento E-Commerce Platform to match the SEO standards.

As we are setting up the ecommerce for a customer who looks for SEO in the site.

If you can share some guideliness on the E-Commerce SEO it will be of help. Thanks
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if you don't know any thing about where to start.... then... you could always outsource the seo work to India. There some very cheep companies available.

Its not just about the onsite work ..  the ranks can only be achieved with good back links. just make sure you outsource to a good quality white hat company.

(I don't have direct experience with magento sorry)
rapidsivaAuthor Commented:
Good Day,

I am planning to do it my self for now.
Is there an tool or SEO guide which helps on this.
install one of the manny extensions for magento:

SEO book is a good place to start learning how to do SEO:

without a good knowledge of the basics a extension is unlikely to help you.

view the extensions as the tool to do the job. You still have to know how to use the tool... what to write in your titles / descriptions / keyword research / this is stuff you got to read up on or you will be flying blind.

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No personal experience with Magento, but been playing around with E-Commerce for quite some time now. Here's are a few things to consider:

SEO Friendly product page URL's
SEO Friendly Category page URL's
Internal Linking
Image Optimization
Rel=prev and rel=next if you use pagination (multiple URL's for same products)
SEO optimized title tags.
Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
I like and what you will start learning is "seo" as you once thought of it is not the same.

On page, make sure you have well formed code that is semantically sound.  That goes without saying.  From there, it is content and landing pages and your own inbound marketing tactics that will bring in prospects.  You will want to do a lot of testing (one page over another, colors, headlines, offers).

One of the better inbound marketers is  I am not advocating to use them, but get on their site and learn what they do.  Ask for a demo (maybe you might like it) and notice the type of conversations you get.  Search around for inbound marketing and notice what sites you were lead to.

I have a friend that has a very unique product and he named is domain name after his product and that works well in this very rare case.  For everybody else, it takes a lot of effort.  I have had clients in the vitamin/supplement space and that is very competitive and requires a completely different strategy.

Write articles and blog about your product and benefits on a regular basis .  Don't ignore old fashioned PR campaigns to media and other bloggers.  

Good luck!
Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
This is a nice chart of how google ranks http:Q_28308935.html#a39693581
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Search Engine Optimization (SEO)

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