Whenever I read an SEO article, those are the words that are on top, most important. Linkable content, valuable content, be the authority on your subject.
I understand it, and I wish we had the kind of website where we could be the authority. But we sell frozen meals. Really good frozen meals, but how do those buzz words apply to us?
We do have informational pages, mostly because we also sell meals for people on special diets. But we're not the Mayo clinic, we can't compete with the kind of information out there, nor would we want to.
So essentially, that is my question. How does one create valuable, linkable content on a sales site? Or should I just ignore the best advice out there?
Thanks, I am interested to see your responses.