Traffic problems

I launched a new site in April.   The flow of visitors was small but there has been a regular and constant uptrend.  From July to mid September the bounce rate fell from 75% to 42%.  
Returning visitors rose to 45%.  time spent on the site average 5.4 minutes and pages visited averaged 5.2%.   It was encouraging because the figures indicated that there were more returning visitors who were spending twice as much time on the site as competitor sites and things were going the right way.

The site is still indexed by google.    Hostgator changed my site over to a new server in mid September.
The site is still accessible.  But the Google stats have deteriorated dramatically.
The bounce rate is 75%.  pages viewed is 1.8.  Average time on site is .40.   New visitors is 78.^% and the overall number of visitors has halved.
The site has not been changed.

These figures are such a reversal  that I am totally confused.
Can anyone help please??
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Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
5 minutes sounds like a lot of time to be on a site.  Could the first few months have been you and your team admiring your work or just making updates and changes?

>figures indicated that there were more returning visitors who were spending twice as much time on the site as competitor sites

Where are you getting this info on your competitors?  Those will just be estimates unless you have direct access to their logs.

Also,there has been a lot of changes to google in the last 6 months, but the time one site and bounce rate shouldn't change much. That is why I think the initial visits may have been your people.
digiselAuthor Commented:
thanks.   the info on competitor was from google analytics.
I think the "own" factor of being on site disappeared about three months before this relevant period.
I accept that Google has brought in a number of changes.
It is just that the changes to my site were so abrupt and so dramatic, particularly as I have carefully recorded Google analytics plotting on a week by week basis.
Also the overall number of visits dropping so dramatically etc.
Still very puzzled
Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
First of all, the total visitors  makes a difference here.  Are we talking a few hundred visits per month or a few thousand or 10,000's?   Looking at %'s with small numbers can be very misleading.

If the site launched in April, I would expect in the months of April, May and possibly June you had a lot of visits of your own.  You probably visited your own site as well as friends and family.  Perhaps went on to other things or did some extra programming while also browsing your site. That would explain the 5 minute per page.

Bounce rate is somebody coming to a page and leaving.   As you are developing your site, is it possible you viewed a page, left, repeat...?  

I think it is very hard to determine and compare stats for a brand new site after only a few months. It takes a good 6 months to a year to start leveling out and you should see a slow steady increase in traffic over time.

Personally, I think if you are not getting 1000 unique visits per month, you can't read too much into percentages.

What is the URL of your site.  Perhaps we can give you some better info after looking over  your site for any potential issues.

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digiselAuthor Commented:
thanks for your input which I have taken on board.  thanks for the offer to look at the site but I don't think  any more time should be spent on this issue.  I am now satisfied with the points you have raised.  Also we are in the middle of re-developing the site - so I will wait and see what happens in a few months and I will stop fratching now.
One again thank you
Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
Your welcome.

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