SEO What is good content

Hi

I have a website where I list boutique hotels.
I keep on hearing about people talking about good content.
My site has a simple grid to search for hotel
www.hotelsjohannesburg.com

What would be good content for this site?
Articles on the city or other hotels?
Just need some guidance on this sort of thing.
Murray BrownMicrosoft Cloud Azure/Excel Solution DeveloperAsked:
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Scott Fell, EE MVEConnect With a Mentor DeveloperCommented:
If you are listing boutique hotels you should have  page(s) of information on each hotel, why it is unique, the history, why you want to stay there, about the area, pictures, videos.  I would start a large PR campaign in each respective area about the boutique hotels.   If you have a hotel in Florida and you know many people from NY travel to FL during certain months, crank up the internet ads during that time to give it a boost.  I do think internet (google) ads need to be part of your plan because you are going up against major sites like Expedia, hotels.com etc.

If I search "travel to Atlanta", I get this on the first page http://www.expedia.com/Atlanta.d178232.Destination-Travel-Guides and notice the content.  However, just adding similar content is not going to get in the same position on google.  You have to think of it as the package.  The more people point to expedia (backlinks) for this and other topics, the higher it will show up overall.  This is where your PR campaign comes to play.  Shout out to the media and bloggers.
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Murray BrownMicrosoft Cloud Azure/Excel Solution DeveloperAuthor Commented:
Great answer. Thanks very much
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