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optimal specification/settings for creating or converting a video for different platforms

Hi there,

We are in the process to design and develop video lessons (educational content such as for K-12). Our video lessons contain images, illustrated graphics, simple animations with voice over. Our video lessons also contain digital writing clips (by using screen recording software, touch tablets and digital pen we create these video files/clips and then insert/add in the main video lesson). We are using Adobe suite to design and develop our video lessons. Recorded lessons, user only view them in the web site. Not to  
download and then view. Specific local curriculum based video lessons in local language.

Then we are planning to publish/deliver these video lessons on different platforms such as(web portal, CD/DVD, on standalone computer or local network in a class setting using Projector, smart phones, tablet PCs).

Now while we are designing these video lessons we like to know the following:

1) What are the best video file types according to different distribution platform/devices, such as (web portal, CD/DVD, on standalone computer or local network in a class setting using Projector, smart  phones, tablet PCs)
 
2) What suppose to be the appropriate size (frame height and frame width) of our original video file. Like  before rendering or before any conversion to different video file types and to different sizes.

3) In the context of bandwidth what is the optimal specification/settings for creating/converting a video.  Specifically what need to be the video codec, video size, video bit-rate, frame rate. Also for the audio options while we create/convert a video what is the optimal specification/settings for audio codec, audio  bit-rate, sample rate. Basically looking for a better trade-off between quality and file size of any given  video lesson.

Please suggest!
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Scott Fell
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thank you so much padas for your valuable input. I will read the articles links provided by you and let you know if i have any clarification to make. cheers!
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Have read the articles good information in it. thanks for the lead. so is it save to have the following plan?

Like ask our animators that when they ready to start designing the video original frame size should be 1920*1080, add all the required text, images, digital writing clips, animations in it and then first render it with Full HD tech specs.  Then render it with the other frame sizes such as 960*540 (Mid-Def), 720*576, and 640*480 and 320*240.

The original Full HD 1920*1080 need to be rendered in different frame sizes or need to be converted by using any video convertor or some?  Rendered vs converted? i'm not clear on this. please advice.

Other feeling that i have is, when animator design it on 1920*1080 and then after conversion how the content will look in the video of smaller frame sizes such as 320*240? so may be we need to design our videos start from 720*576 instead of full HD and then render or convert it to smaller frame sizes with appropriate tech spec, so that we do not lost lot of details of the content while we convert or render them to smaller frame sizes.
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Thank you so much both of you fredshovel and padas  for your valuable input and help.

Best Regards