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Google Search Listings

Posted on 2013-10-24
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Last Modified: 2013-10-25
On some search listings for an ecommerce I manage the listing shows like this

Some Product
www.mysite.com/category/sub-category
10+ items - per page.  Items 1 to 14 of 14 total.
Product Name 1.     39.49
Product Name 2.     24.49


Is there some logic to how Google comes up with this, is there someway I should be coding my html to encourage it?
I am seeing more and more of the categories showing up this way.
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Question by:Gary
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Scott Fell,  EE MVE earned 350 total points
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Gary, I have not used this myself, but you are looking for rich snippets.

https://support.google.com/webmasters/answer/146750?hl=en

ACME Executive Anvil
<img src="anvil_executive.jpg" />
Average rating: 4.4, based on 89 reviews
Available from 12 sellers
Prices from $119 to $199.99
Here's the same content, marked up with Product and Offer-aggregate properties.

<div itemscope itemtype="http://data-vocabulary.org/Product">
 <span itemprop="brand">ACME</span> <span itemprop="name">Executive Anvil</span>
 <img itemprop="image" src="anvil_executive.jpg" />

 <span itemprop="review" itemscope
    itemtype="http://data-vocabulary.org/Review-aggregate">
  Average rating: <span itemprop="rating">4.4</span>, based on
  <span itemprop="count">89</span> reviews
 </span>

 <span itemprop="offerDetails" itemscope itemtype="http://data-vocabulary.org/Offer-aggregate">
  from $<span itemprop="lowPrice">119.99</span> to 
  $<span itemprop="highPrice">199.99</span>
  <meta itemprop="currency" content="USD" />
 </span>
</div>

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by:Gary
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But I'm not using rich snippets but still it is showing up in the listings (good thing - I'm not complaining about it).
Maybe Google is just being intelligent and analysing what I have on the page?
I am using obvious class names like regular-price, currency, product-name etc - maybe this is helping
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by:Gary
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Just to clear up, these are the listings showing up for my site, not someone else's site.
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by:Scott Fell, EE MVE
Scott Fell,  EE MVE earned 350 total points
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I think that is testament to your great coding skills that allowed google to figure that out.  It is no different then when google shows your navigation  links in results without having to submit to webmaster tools.
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by:Gary
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You charmer you
Will leave open a while longer in case anyone else has any ideas but you are right about the rich snippets, had forgotten about them since ditching Magento - where I did use them but they didn't seem to make any difference to the listings even after several months of using them.
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by:Scott Fell, EE MVE
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Are you sure you have nothing in webmaster tools or never used the old google base?
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Author Comment

by:Gary
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I do use Google Merchant/Shopping but this is in the organic search results not the shopping results.  I don't see how this would affect those results as it is for the category pages and Google Shopping only has the products individually. But I maybe wrong.
In WMT there is nothing listed under structured data.
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by:COBOLdinosaur
COBOLdinosaur earned 150 total points
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Whatever you are doing; keep doing it.  How long has this been happening?  The Sept 10 Google update was supposed to improve ranking for good semantics, so it is possible that we are finally seeing good coding being rewarded along with content.

I have a feeling that Google is going to reward good semantic coding over the next few updates.  They have always paid lip-service to semantic tagging so maybe they are finally going to deliver.

Cd&
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Author Comment

by:Gary
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There used to be the odd category page prior to about the end of October, but I've noticed now in the past 3 weeks or so as these pages are being recrawled that they are now starting to show the products as in the opening comment.
The code is very cleanly marked up.
Actually just noticed a massive rise in indexed pages today that were not previously indexed, talking several hundred new pages - prior it was chugging along about 20 a day.
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by:Gary
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Could be due to adding rel prev/next to my pagination.
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Expert Comment

by:COBOLdinosaur
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I think some thing might be going on.  The average position of over half my pages is up for the month.  I saw the traffic going up but that has been a long term trend; as are the absolute number of hits from Google.  The startling thing is the average position.  Pages that were coming up on page 2 or bottom of page one are now showing average position in the top 5.  with all the encrypted searches, I can't be sure if the same terms are doing it or new terms.

Cd&
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Author Comment

by:Gary
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I too have noticed my rankings going up.
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Author Closing Comment

by:Gary
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Cheers all
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by:Scott Fell, EE MVE
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Did you ever check your webmaster tools if structured data was detected?
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Author Comment

by:Gary
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I did, there is nothing there.
Though I have just started using their HTML structuring which seems to be working a whole lot better than it did before
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