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Getting Adwords Unique Ad Impressions

Posted on 2013-10-24
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Last Modified: 2013-11-03
I'm using Google Adwords API with PHP for generating local reports. I've been reading the documentations but can't find any reference on how to get this value:

Unique Ad Impressions

Is this data available in the Google Adwords API at all? If yes, how can I get it? Currently the only available data regarding impressions is the one that counts all impression regardless whether it was served to a new unique user or not.

Also anyone knows the general percentage of unique ad impressions to total impressions? Example 50% of total impressions came from unique viewers, the other 50% are repeat viewers.
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Question by:ibr33
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COBOLdinosaur earned 1500 total points
ID: 39598385
I think you are looking for stats on reach and frequency.  The Google adwords support  pages explain how to do the calculations to get what you need:

https://support.google.com/adwords/answer/2472714?hl=en

Let me know if that does the job.

Cd&
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Author Comment

by:ibr33
ID: 39598715
COBOLdinosaur, I've tried this but no data is shown for Reach and Frequency (Day, Week or Month) section. It's just giving me this message:

There are no statistics for the selected date range. Please select a different date range.

I've tried all the date range possible like:

- Today
- Yesterday
...
- Last Month
- All Time

But its not showing any data at all. Is there something I need to enable first for this to work? Our Adwords account has been active since 2006 so there should be a huge amount of data for this now.
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LVL 53

Assisted Solution

by:COBOLdinosaur
COBOLdinosaur earned 1500 total points
ID: 39598941
It has been a while since I did anything with Adwords but I don't recall that you had to set anything to get back the complete set of stats.

There maybe something wrong on the technical side.  Google has worldwide telephone support and I would use that to seee if there is a problem on the server, because I think the data should be there.  The support phone numbers are here:
https://support.google.com/adwords/answer/1385067?hl=en

Cd&
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