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Google Analytics where can i see my 404 landing page URL's?

Posted on 2013-10-24
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Last Modified: 2016-02-24
Hi All,

This is related to SEO.
Google Analytics where can i see my 404 landing page URL's?
Every site has pages that are deleted periodically and we get visits from Google via those broken links. How can i find just those URL's?

Thanks
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Question by:mtthompsons
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by:Scott Fell, EE MVE
ID: 39599507
Google analytics can only see pages that are loaded.  I use both Google Analytics and my own server stats.  You server stats will show what is requested along with errors.  There is an open source project http://piwik.org/ you can use for server stats. It is a lot easier then going through your logs.
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by:mtthompsons
ID: 39599522
Thanks
What i mean was. Google tracks every page thats visited. So is there any specific report i can filter to see the page URL's and the status it might have got like 404 or 200 etc..
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LVL 52

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by:Scott Fell, EE MVE
ID: 39599546
I have always used my server stats for thats kind of info.  

A 404 means that page did not load and therefor no google code is served and no stats.  If you have a custom 404 page that has your analytics code, you would be able to tell that way. The key is something has to load with google's code or you will not get stats on that request.
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Author Comment

by:mtthompsons
ID: 39599696
Yes all pages have the code and even the custom 404 page we show has it
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LVL 52

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by:Scott Fell, EE MVE
ID: 39600401
Are you just trying to find pages that could not be found?  You can get that from your webmaster tools reports.   Otherwise, your 404 page with ga code should show up in your ga reports.
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Author Comment

by:mtthompsons
ID: 39600535
Not found is not the ones i want to find
I want to find ones that are being clicked via Google and they land up in my site on a 404 page
If i know the actual URl's that were clicked and returned 404 i could build those links back depending on the traffic i might be loosing
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Scott Fell,  EE MVE earned 500 total points
ID: 39600765
Like I said, I have always used my own server stats to analyze errors like this.  If you ever compare stats from GA to your own server stats, you will notice a big difference. Neither are going to be 100% accurate in many  types of data.  The main reason is google analytics tracts what is served.  Your server stats are tracking what is requested.  

Let's say you have a plain html site you made by hand with 10 pages.  If you look on your server stats, I guarantee you will find calls to something like /wp-admin/.  Even though that folder does not exist physically or virtually, you will still get calls to that folder because the hackerbots are looking for easy pickings. For more on wordpress security see http://www.experts-exchange.com/Web_Development/Blogs/WordPress/A_10806-Recovering-From-and-Preventing-WordPress-Site-Hacks.html.  You would never see that call in in Google Analytics.

I  have researched this a little, and found there is a way you can report on 404's in GA.  Since you have a 404 page, you can set up a filter and track how they came to the page.  http://analytics.blogspot.com/2013/09/monitoring-analyzing-error-pages-404s.html  I have not used this method myself, but this sounds like a good option if you want to do this in GA.  

I also found this ready made filter. if you are logged into GA, click on https://www.google.com/analytics/web/importing#importing//%3F_.objectId%3Dck3f9EvGTOGZ4XAb4qLoFA. Source:http://www.practicalecommerce.com/articles/3917-Locating-404s-with-Google-Analytics
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