Solved

Google Analytics Transactions

Posted on 2013-11-26
1
312 Views
Last Modified: 2016-02-24
Hello,

Can anyone tell me if google analytics tracks all the transactions properly if the ecommerce tracking code has been put on the correct place and fired as soon as the purchase is completed?

I am facing with a weird problem. The timezone on analytics profile and my server are same and ecommerce tracking code is being fired all the time when a purchase is completed, but there is still a discrepancy between the number of transactions in my database and analytics. I am 100% sure the count in database is perfect but analytics always shows less transactions than database. I would say 95%-98% of them are matching and I am wondering where are the remaining ones gone in analytics!

Any help would be appreciated :)

Thanks,
0
Comment
Question by:david_php
1 Comment
 
LVL 2

Accepted Solution

by:
Kitten Harpain earned 500 total points
ID: 39872103
Google analytics uses JavaScript tags to collect data, and although industry standard, its not always perfect. Some of your missing conversions could be related to the users browser; they could have JavaScript blocked, so analytics wouldn't even track their visit. Any discrepancy greater than 10% is cause for concern, but 98% is pretty good!

Here are a few articles with more info:
http://analytics.blogspot.com/2009/05/top-ten-myths-about-google-analytics.html
http://blog.crazyegg.com/2013/01/31/why-is-google-analytics-inaccurate/

Hope that info helps :)
Kitten
0

Featured Post

ScreenConnect 6.0 Free Trial

Check out the updates in one game-changing release, ScreenConnect 6.0, based on partner feedback. New features include a redesigned UI that improves session organization and overall user experience. See the enhancements for yourself!

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

For both online and offline retail, the cross-channel business is the most recent pattern in the B2C trade space.
A great marketing strategy is diverse.  Read about the not so popular, yet effective, marketing tactics you can start using today!
The viewer will learn how to create and use a small PHP class to apply a watermark to an image. This video shows the viewer the setup for the PHP watermark as well as important coding language. Continue to Part 2 to learn the core code used in creat…
This tutorial demonstrates a quick way of adding group price to multiple Magento products.

773 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question