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Google Analytics Transactions

Posted on 2013-11-26
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Last Modified: 2016-02-24
Hello,

Can anyone tell me if google analytics tracks all the transactions properly if the ecommerce tracking code has been put on the correct place and fired as soon as the purchase is completed?

I am facing with a weird problem. The timezone on analytics profile and my server are same and ecommerce tracking code is being fired all the time when a purchase is completed, but there is still a discrepancy between the number of transactions in my database and analytics. I am 100% sure the count in database is perfect but analytics always shows less transactions than database. I would say 95%-98% of them are matching and I am wondering where are the remaining ones gone in analytics!

Any help would be appreciated :)

Thanks,
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Question by:david_php
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Kitten Harpain earned 500 total points
ID: 39872103
Google analytics uses JavaScript tags to collect data, and although industry standard, its not always perfect. Some of your missing conversions could be related to the users browser; they could have JavaScript blocked, so analytics wouldn't even track their visit. Any discrepancy greater than 10% is cause for concern, but 98% is pretty good!

Here are a few articles with more info:
http://analytics.blogspot.com/2009/05/top-ten-myths-about-google-analytics.html
http://blog.crazyegg.com/2013/01/31/why-is-google-analytics-inaccurate/

Hope that info helps :)
Kitten
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