SQL 2008 Transactional replication and agent accounts

I'm having problem setting up transactional replication.
Once I set up publication, it seems that it generates snapshot file successfully. But then when I create subscription from another server, both publication and subscription in Replication monitor shows 'Retrying failed command'.
I think this is something has to do with the accounts I selected when I create publication and subscription.

What I did is, I created a new SQL account, then gave db_owner and publication for the database and make it as sys_admin then I set up publication with it.

Then on subscriber, I created another SQL account, the same name I created in publisher and gave same permissions for login and database mappings.

When I open Repl mon, it shows the account I use still can't make snapshot agent to go alive. I wonder how it successfully created the initial snapshot, then.

What are the proper account setup for replication agents on both publication and subscriber?
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crcsupportAsked:
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crcsupportAuthor Commented:
I'm trying to make transactional replication from SQL 2008 STD to SQL 2012 Express. There's
Carl TawnSystems and Integration DeveloperCommented:
The specifics of the security requirements for each agent involved in replication are documented here: http://technet.microsoft.com/en-us/library/ms151868(v=sql.105).aspx

But basically they generally need to be Windows accounts, rather than SQL accounts, have at least db_owner privileges, and the subscriber will also need read permissions on the directory where the snapshot resides.

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