Below Page 2 - But in Google: Create New Page or Re-Content Old One

Hi,

I have a page that's been listed in Google, was once highly rankled but, over a few years, has fallen below the second page of results, maybe to fourth or fifth page.  It's on a fairly popular general interest site, but covers a specific area.  For example, a site about pies, this page is just about blueberry pies.

Here's my question - to get our old, once well-performing content back up to page one and near the top should I:

A.)  Put fresh content into the old URL and list the URL prominently on our home page?
B.)  Create a new page entirely and list the new URL prominently on our home page?

Put another way - is it better to add fresh content to a page that once had good positioning or to create a new page and new URL entirely?  Which will make its way to page one faster?  Please for answers if you could provide some case study links that would be GREAT!

Thanks!
oaktreesAsked:
Who is Participating?
I wear a lot of hats...

"The solutions and answers provided on Experts Exchange have been extremely helpful to me over the last few years. I wear a lot of hats - Developer, Database Administrator, Help Desk, etc., so I know a lot of things but not a lot about one thing. Experts Exchange gives me answers from people who do know a lot about one thing, in a easy to use platform." -Todd S.

GaryCommented:
Link to the page? Any suggestions are just stabs in the dark otherwise.
Fresh content is good but not always necessary/or even advisable - think news sites - those pages don't change and don't need to.
Scott FellDeveloper & EE ModeratorCommented:
?Which will make its way to page one faster?  Please for answers if you could provide some case study links that would be GREAT!


There are too many factors and you will be able to find a case study to go in which ever direction you want.

If you do option B, you are duplicating what you already have.  Content is probably the most important thing you can do that you have instant control over.  Well formed html is good too but that is not going to be the reason for you dropping down drastically.  

Make sure your content is unique and was not copy pasted.  Make sure you have not done any black hat tricks or used any link farms.  

If you would like more details, please let us know the url.

http:Q_28331387.html#a39759174

Experts Exchange Solution brought to you by

Your issues matter to us.

Facing a tech roadblock? Get the help and guidance you need from experienced professionals who care. Ask your question anytime, anywhere, with no hassle.

Start your 7-day free trial
Dave BaldwinFixer of ProblemsCommented:
Also, how are you searching for it?  I was on the phone with a customer yesterday and we both Googled her name.  She got entirely different search results than I did.  Google is trying to 'target' the search results to what they know about you.  That makes it very difficult to really tell how you are doing in the search results.
Scott FellDeveloper & EE ModeratorCommented:
Dave brings up a very excellent point - Local.

3) You should have your "local" taken care of.  Google+, Bing local should be up to date as well as any professional business listings
oaktreesAuthor Commented:
Thanks!
It's more than this solution.Get answers and train to solve all your tech problems - anytime, anywhere.Try it for free Edge Out The Competitionfor your dream job with proven skills and certifications.Get started today Stand Outas the employee with proven skills.Start learning today for free Move Your Career Forwardwith certification training in the latest technologies.Start your trial today
Search Engine Optimization (SEO)

From novice to tech pro — start learning today.