I have a page that's been listed in Google, was once highly rankled but, over a few years, has fallen below the second page of results, maybe to fourth or fifth page. It's on a fairly popular general interest site, but covers a specific area. For example, a site about pies, this page is just about blueberry pies.
Here's my question - to get our old, once well-performing content back up to page one and near the top should I:
A.) Put fresh content into the old URL and list the URL prominently on our home page?
B.) Create a new page entirely and list the new URL prominently on our home page?
Put another way - is it better to add fresh content to a page that once had good positioning or to create a new page and new URL entirely? Which will make its way to page one faster? Please for answers if you could provide some case study links that would be GREAT!