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Magento Categories SEO Url structure - keyword stuffing

Posted on 2014-01-10
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Last Modified: 2016-03-02
Hi There

I just needed some advice as to the best way to organise Magento categories and url settings.  Magento allows two options, to use the full category path as url or the product name.

I set up categories with keywords but I think I made a mistake setting up subcategories with keywords too so for 10% of items the url may look like:_

www.xxx. com/e-cigarette-kits/e-cigarette-starter-kits/ego-e-ecigarette-starter-kit if using full path or

www.xxx. xom/ego-e-ecigarette-starter-kit    if using product.

The full path looks spammy 10% of the time but for 90% of products its better as the product name/url contains no keyword.  Eg

www.xxx. com/e-liquid/menthol flavour
www.xxx .com/menthol flavour


I can either rename the subcategories to avoid keyword overuse or just use the short product url.

Any advice gratefully received

Thank you.
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Question by:Zoo71
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2 Comments
 
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Accepted Solution

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Gary earned 2000 total points
ID: 39771512
It's marginally better to have higher level links i.e. not 3,4 or more levels deep.
As far as your sample links
e-cigarette-kits/e-cigarette-starter-kits/ego-e-ecigarette-starter-kit

has not SEO benefit over just
ego-e-ecigarette-starter-kit

As for your other link just change the url to
menthol-flavour-e-liquid
(I assume the space you have in their is just a typo)

In Magento you can set the url to whatever you want, so if you do not have too many products I would say this is the way to go.
And remember to enable the canonical option for the links.
Also remember that the url is a tiny part of what Google considers for SEO
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Author Closing Comment

by:Zoo71
ID: 39771586
Fantastic, thank you.  I forgot I can manually change the links without affecting the product name.  That will solve it nicely.  Thanks for the advice.
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