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GA Google Analytics -   top-level question for "e-commerce"

Posted on 2014-02-01
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Last Modified: 2016-02-24
A client has the GA JS code inserted for analytics, and it has their UA-123456 acct number.
This HTML/JS snippet is on all their pages, including the one-page creditcard purchase page.
In addition on the creditcard purchase page, there are two additional snippets:
googleadservices.com...conversion.js  and a snippet containing a conversion_id number.
The above three snippets were provided by them for us to insert into the HTML.

they are now asking for e-commerce  tracking.   i'm not familiar with all the aspects of GA, and am wondering what is missing?

Below are the three snippets that exist.

<script>
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
 
  ga('create', 'UA-nnnnnnn-1', 'theirDomain.com');
  ga('send', 'pageview');
 
</script>
 
 
<!-- Google Code for subscription sale Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = nnnnnnnnnn;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "xxnnxxnnxxnn"; var google_conversion_value = 0; var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript"
src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""
src="//www.googleadservices.com/pagead/conversion/nnnnnn/?value=0&label=xxnnxxnnxx&guid=ON&script=0"/>
</div>
</noscript>
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Question by:willsherwood
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4 Comments
 
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Accepted Solution

by:
edster9999 earned 500 total points
Comment Utility
E-Commerce tracking - means track people through the buying process.
First step is to add the code to EVERY page the user would go to.
No you can trace the follow through - how many people get to page 'checkout' and then either drop the cart or turn back to do something else.
If they use Google adverts, link the two together and then you get values like 'how much you paid per transaction'
There is a setting where you can also specify the value of the cart or the item and send that to google and that also shows up in the analytics.
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Author Comment

by:willsherwood
Comment Utility
the first script does appear on every page.
the second and third only appear on the e-commerce page.
are you saying that ALL THREE need to be on every page in the website?

thanks!
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Expert Comment

by:edster9999
Comment Utility
No thats about right.  The last script should only be on the bit where they finish the transaction.  Then you know if it is done.  You need to update the value bits so you know how mush they spent etc (thats what I was talking about above)
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Author Closing Comment

by:willsherwood
Comment Utility
many thanks!
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