I am trying to define keywords for the home page on a website for an accountant in Sacramento. His site has not been running very long and does not have a lot of information on it or a lot of backlinks.
Obviously the most natural search for someone wanting an accountant in Sacramento would be "sacramento accountants". This is also the most competitive. So my question is, should I bother at all with this phrase or should I go for less obvious keywords (longtail) in order to rank on the first page more easily or go for a mix?
What I was considering doing is primarily targeting 5 keywords/phrases (with a few variations), The primary one would be highly competitive with long term prospects as optimisation and content, etc progresses (sacramento accountants), 2 medium competitive (eg: finance planning accountant sacramento), 2 low competitive (...)
Can anyone offer what the best way to go about considering keywords for this typical case scenario be and offer what their results may be?