I'm acting as a middle man between a client and a web designer/developer.
The client has an older site that is not mobile-ready. A redesign is in order, and in the process I suggested a move to Wordpress, as the current CMS is hard to use and unstable.
I contacted a designer and he estimated about 20 hours for the redesign (using Bootstrap) and transfer of the current content (about 70 pages).
As it is usually the case, the client is not particularly happy about the redesign (it's about the same as the old one, naturally, since that was the initial requirement) and asked the designer for 2 more options.
The designer said it's going to take him another 20 hours for each variant.
I'm no Wordpress expert, but I find that estimate suspect. 20 hours for the design and transfer and then 20 hours for the design alone?
For experts here that have done custom Wordpress themes: how much time does is take to do a custom theme? I assume it's the same process where you do a mockup in Photoshop/Illustrator/whatever and then use that to create a theme.