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Asking for advice, tips, tricks - website

I am not an experienced graphic designer, but I am trying to make some suggestions regarding the following website (this is for a company I do not work for - but I am trying to get a job at):

http://www.glymedplus.com


For example, the menus and sub-menus are in ALL CAPS and it feels too "heavy" to me:

all caps menu

But I am not sure what to replace it with?



I also suggested they give some of the elements on the page more of a "drop-shadow" effect to give the page some depth:

shadowed
vs unshadowed:

unshadowed

I am just looking for a few ideas - something I can come back to them with as far as ways to improve the look and feel of the site.  What is your first impression when you visit the page and some things that stand-out to you?

I don't intend to represent these suggestions as my own.  I don't mind telling the employer that I asked around and these are some of the ideas I was given.  What is more important to me is that I show them my efforts to come up with some ideas for improving the look and feel of the site.  They already know I am a learner as far as website design.

I am particularly interested in feedback from actual webpage DESIGNERS / artists -- but other feedback is welcome.
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Tom Knowlton
Asked:
Tom Knowlton
1 Solution
 
rbudjCommented:
Perhaps some improved typography. Almost all content text is all caps. A good font balance can make a big difference.

The content of the site is "shiny" but the navigation is plain. Perhaps a darker navigation menu along with a transparent background for the dropdown

All block div's are from left to right which is fine. I would like to see the bottom half with some block of text. Like, three floating divs.

Perhaps though for frontend design the most important change you can make is realigning the site and making it responsive. Basically to be responsive means for the web page to automatically adjust itself to display appropriately for multiple devices such as tablets and smartphones.

Reference:
http://en.wikipedia.org/wiki/Responsive_web_design

http://alistapart.com/article/redesignrealign
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Tom KnowltonWeb developerAuthor Commented:
Thank you.
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