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Building a website for a storage business/uhaul rental

Posted on 2014-04-25
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Last Modified: 2014-04-26
I have to build a website for a storage facility and a uhaul business.

The business right now is not storing close to compacity and one of my theories is that when people search for storage city state it doesn't show up. Obviously we are going to verify this on google places and work to fix it that way.

Any ideas on how to present this website, domain names, keywords, what to present etc. would be very appreciate.

I'll award points evenly to people who tell me how to set it up.
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Question by:burnedfaceless
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Kitten Harpain earned 500 total points
ID: 40023693
Hiya!
I am not sure what platform you are using for the website so I will avoid any technical advice, but I have a few general ideas here for you - hope its a good starting point!

WEBSITE
For website creation in general – try to get the branded business domain. If that isn’t available perhaps an obvious alliteration or abbreviation of it? I am located in San Luis Obispo and I have seen a few local businesses add SLO to their URL when the main version wasn’t available.

For keywords, focusing on consumer terms is always the best idea. While storage facility and U-haul rental are obvious, try creating content for your site around terms related to moving or a specialty type of storage like boats or wine, if applicable. Don’t forget things like affordable and quality, affordable rental truck has potential for this type of business.

In addition to the basic pages, home page & contact us, I always recommend having a landing page for each customer type. In this case, I would create 2 more pages; a page dedicated to storage and a page dedicated to U-haul rentals.

For smaller communities I also recommend having a small blog-like page on your site. This doesn't have to be a huge blog that you post to every specific number of days, hours, or every full moon, but a place where you can discuss events and promotions, or give shout outs to customer milestones.

I would also recommend, when creating the site, to make a page dedicated to the physical location, with the url of: business.com/city-state
This is a great page for directions on how to find them.

SOCIAL
Make sure you have all branded social media pages set up and integrated into your site. Even if interaction with people on social media isn’t plausible time wise – you still need to be present! Everyone and their grandmother is using social media these days [literally - my Grandma Mae is ALL OVER Facebook] so you need to be sure people can connect to the business on their level.

I also recommend following/liking other local businesses, such as their local news station, local news papers, Realtors [considering the U-Haul aspect], and the chamber of commerce. Without active posting, some community engagement looks better than a page with no activity at all.

NAP Check
Make sure the business Name Address and Phone number is listed on all free online business listing sites. Start with these guys:
https://www.google.com/business/placesforbusiness/
https://www.bingplaces.com/
https://smallbusiness.yahoo.com/local-listings/sign-up/
https://biz.yelp.com/
https://adsolutions.yp.com/listings/basic

Hope that info helps! Good luck with your website project :)

Kitten
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Author Comment

by:burnedfaceless
ID: 40024692
I really appreciate this detailed response and I will award points I was hoping you could answer some questions.

The business name is Effingham Mini Storage.

As far as google places and what not I've worked with them. Would it make sense to have two mailing addresses and have two different business names and two different websites?

i.e. effinghaministorage.com and effinghamuhaul.com

Of course I could have one redirect but as I understand it as far as letting people know there is a u-haul rental that would not do much if it was hosted on another domain.

I could be wrong and thanks for your help. Our extended family is a small business family and I'm trying to set this up for them right before I go back to school.

Thanks again.
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Author Closing Comment

by:burnedfaceless
ID: 40025073
Thanks I'll take it and mull. Can't rush this.
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Author Comment

by:burnedfaceless
ID: 40025074
Actually I think your advice let me figure out what I'll do. Thanks again.
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