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remove search keyword from google results

I'm the webmaster for a sanitation company who provides portable toilets to construction job sites.  They are finding their site ranking high for terms that include wedding.  Since that is a service they don't want to provide they've made sure those .   They do have a page for special events, which they do service.  With them being listed for this term it leads to a lot of telephone calls and emails that waste their time.  

The customer would like it if their site was not listed when search terms include the word wedding.  Is this possible?  I cannot find anything direction online to not include a keyword in a ranking.  I've used a robots text to not index their special events pages, but they still are ranking #2 for wedding portable toilet.

Search Engine Optimization (SEO)Internet Marketing

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Scott Fell

8/22/2022 - Mon
Scott Fell

Is there text on the site for weddings?    The only thing you can control is if google pointed www.yourdomain.com/weddings to your site and that did not exist.  In that case you can use webmaster tools to disavow.

If you have nothing on your site about weddings, the only thing I can think of is to embrace the keyword and create a page for weddings.   On that page explain you don't do weddings and perhaps redirect to somebody that does (and not your competition).  

Or put really high prices on that page for weddings with a form to secure a date with a large non refundable security deposit.

Any pages for special events have a robots.txt that disallows them to be indexed.  There was mention of weddings on the special events page months ago, but only one word.  And it has been gone for awhile now.  Thanks for your assistance.  I'll let the client know there isn't much to be done other than to try to explain on the website that they don't do weddings.
Scott Fell

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