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smuralisankar

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Mapping Revenue back to keywords

We do a lot of advertising on Google adwords. We also get a lot of leads through Google organic search. We don't have straight up sales on our website. We collect leads (free trials) and then, the leads are passed on to our sales team.

They follow up with the leads and close the sales. I need a way to map revenue back to the keyword, ad group and campaign. Is this possible?

How do I do it?
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Scott Fell
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smuralisankar

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This is really not that straight forward. Marketo and salesforce do not capture all data. Even there, we would only know which channel it came through. Not able to capture campaign or especially keyword. Added to this, google organic search does not even reveal the keywords.
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What are the different ways the 1X1 px gifs are used?
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Has anyone here used Bizible for doing this?