Hi, All. Whenever I read about white hat SEO, blogging, social media SEO, etc. one term always leaps out at me: Find people in your NICHE. Also, be a an authority in your niche.
We are a company that sells quality frozen meals, and has a separate menu for people with special diet needs like diabetes and several others.
I find a lot of the SEO articles are written for people with a solid niche like, selling SEO services, or selling furniture, or people who sell apps or smartphones... you see what I mean. They have a definite solid area in which they can be authorities.
I'm in a situation where we sell these frozen meals, but then I talk about diabetes, gluten free, etc, and I feel like I'm all over the place.
In any case, I realize I am having trouble identifying my niche. Perhaps you can help? Thanks. my website is magickitchen.com.