Help me discover my "Niche"

Hi, All. Whenever I read about white hat SEO, blogging, social media SEO, etc. one term always leaps out at me:  Find people in your NICHE. Also, be a an authority in your niche.

We are a company that sells quality frozen meals, and has a separate menu for people with special diet needs like diabetes and several others.

I find a lot of the SEO articles are written for people with a solid niche like, selling SEO services, or selling furniture, or people who sell apps or smartphones... you see what I mean. They have a definite solid area in which they can be authorities.

I'm in a situation where we sell these frozen meals, but then I talk about diabetes, gluten free, etc, and I feel like I'm all over the place.

In any case, I realize I am having trouble identifying my niche. Perhaps you can help? Thanks. my website is
Who is Participating?
I wear a lot of hats...

"The solutions and answers provided on Experts Exchange have been extremely helpful to me over the last few years. I wear a lot of hats - Developer, Database Administrator, Help Desk, etc., so I know a lot of things but not a lot about one thing. Experts Exchange gives me answers from people who do know a lot about one thing, in a easy to use platform." -Todd S.

Jason C. LevineNo oneCommented:
"Nutrition" is a niche, it's just not as narrow as some others.
käµfm³d 👽Commented:
But isn't your niche providing high-quality frozen meals to (primarily?) seniors? Unless you have a nutritionist and/or physician on staff writing up daily advice for diabetes et al., then I would think you are still within your niche. Besides, when you are discussing food, topics like diabetes and gluten free naturally come up, I think.
Big MontySenior Web Developer / CEO of Commented:
from your description, it seems like "healthy meals" would be your general niche with a focus on "frozen healthy meals".

one thing you can do is research this (and everyone elses suggestions) and see what your competitors are doing in this field, and then think about how / why you do it better. once you have that figured out, make sure your site conveys that message
Upgrade your Question Security!

Your question, your audience. Choose who sees your identity—and your question—with question security.

mel200Author Commented:
kaufmed, that's true, but how do I write 400 articles about that? You know what I mean, I need to "create compelling content that others will want to link to"... I guess that's my issue. Big Monty, I think you may have hit it on the head, I have many niches...

Thanks for the conversation, looking forward to more.
käµfm³d 👽Commented:
I'll bow out of any specific SEO-related advice as I don't have any experience with it. Although I do generally understand how it works, I wouldn't expect Google (or others) to require a site that exists for the purpose of selling goods to have content that should be linked to--the way something like a forum or reference site might. Maybe they do, but to me that doesn't make much sense.
EirmanChief Operations ManagerCommented:
Why just a single niche ....
Create one for diabetic meals, lifestyle, health tips. Do the same for gluten restricted diets etc.
Research the really popular "Fast Diet" (5/2 diet) and create meals to help people on the two 500/600 (female/male) calories restricted days.

Think about creating sub-domains for each niche.
mel200Author Commented:
Hi, eirman, that's actually what I've been doing, it's a great idea and maybe I'm not doing it well. The problem is, diabetes and other conditions already have very expert sites, and they are very hard to compete with.

I guess my confusion is what Google always says, "Become an expert in your niche, create compelling content and people will link to it."

We've been doing that, writing expert articles about subjects that should interest our customers(on diabetes, senior health, heart health, etc), but haven't had great results. Maybe Google needs to put out SEO advice for widget sellers, rather than as kaufman says, a forum or reference site.

I thank you all, you've confirmed that we're doing the right thing, working on several "Niches' at once. I'll spread the points around, any last advice?
Jason C. LevineNo oneCommented:
We've been doing that, writing expert articles about subjects that should interest our customers(on diabetes, senior health, heart health, etc), but haven't had great results.

Because it's a crowded niche and benefits are not going to be immediate.  You have to keep publishing on a regular basis and over time, your content will start to rise.

No magic bullets.

Experts Exchange Solution brought to you by

Your issues matter to us.

Facing a tech roadblock? Get the help and guidance you need from experienced professionals who care. Ask your question anytime, anywhere, with no hassle.

Start your 7-day free trial
mel200Author Commented:
Thanks to everyone, I got a better idea of what I'm supposed to be doing, and confirmation that I'm on the right track.
It's more than this solution.Get answers and train to solve all your tech problems - anytime, anywhere.Try it for free Edge Out The Competitionfor your dream job with proven skills and certifications.Get started today Stand Outas the employee with proven skills.Start learning today for free Move Your Career Forwardwith certification training in the latest technologies.Start your trial today
Search Engine Optimization (SEO)

From novice to tech pro — start learning today.