Search Engine Optimization ( SEO)

I am evaluating a Search Engine Optimization SEO to boost my web presence on the market.

What are the  initial consideration I need to evaluate before choosing one ?

I evaluate this company called Pikes Peak SEO but I can't find any review ..can you help  to find some somewhere please ? I need to evaluate their capabilities/input on how they can  improve our web presence to be a top performer against our web competition.

thank you
ItaliabellaAsked:
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Randy PooleCommented:
For one, see how they rank on the popular search engines promoting their own company by using search terms like SEO Company, SEO, Search Engine Optimization Company.
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Joe Winograd, Fellow&MVEDeveloperCommented:
Hi Italiabella,

There's a 2-part EE tutorial called "SEO Demystified..." that has been on my to-do list for a while:

http://www.experts-exchange.com/VP_66.html
http://www.experts-exchange.com/VP_67.html

I haven't watched yet, but I'm hoping it's worthwhile. Also, here's an article largely about Market Samurai, but it provides some good insight into SEO generally:

http://www.jamie-anderson.com/market-samurai-review/

Regards, Joe
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Dave BaldwinFixer of ProblemsCommented:
Here's the Google page on SEO:  https://support.google.com/webmasters/answer/35291?hl=en  You should read it before you do anything.
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ItaliabellaAuthor Commented:
thank you everyone very important info I found, read and watched. I am posting my initial thoughts to my CFO after we had a meeting with one SEO company. Can someone revise them please ? thank you.
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ItaliabellaAuthor Commented:
Thank you everyone.
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Joe Winograd, Fellow&MVEDeveloperCommented:
Sure, when you post the email for your CFO, I'll review it. Regards, Joe
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Scott Fell, EE MVEDeveloper & EE ModeratorCommented:
I know I am late to the game on this.    

Those videos are a bit old.  There is a lot of good things said there, but focusing on keywords or anything that was done in 2011 could get you into more trouble.  

This is my standard answer for seo http:Q_28351708.html#a39819489 

Today, there is a shift from SEO to Inbound Marketing.  Trying to hit keywords is virtually impossible because google does not even report back that information anymore.  And that is fine.   The sites that focus on generating a lot of great content on a consistent basis (that is relevant) will be the winners.

Instead of thinking you need "SEO", think in terms of PR - public relations.   Get the word out not just online, but everywhere it makes sense.  Generate such great content that people will want to use you for a reference.  The more people that use you, the more you will show up in rankings.

Check out http://moz.com, http://seobook.com, get it right from the source via webmasterhelp on youtube (google) https://www.youtube.com/user/GoogleWebmasterHelp, learn about your google webmaster tools https://www.google.com/webmasters/tools/home?hl=en and https://www.google.com/analytics

You might want to send your url to our Expert Testing http://www.experts-exchange.com/Expert_Testing/ and let people pick it apart for usability and on page seo practices.
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ItaliabellaAuthor Commented:
JOe I posted...whenever you are ready I am ready...thank you..
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Joe Winograd, Fellow&MVEDeveloperCommented:
OK, I'll look at it now.
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ItaliabellaAuthor Commented:
Thank you Joe.
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