How is this keyword list possible?

hi, I'm going to upload a keyword list I got from the Google Keyword tool for one of our competitors. You'll see from the "extracted from" tool that the keywords all supposedly come from their home page. If I go to their home page and view source, and search for some of those keywords, they aren't there. But Google's seeing them. How do they do that? If I search our website or other competitors the same way, the keywords are extracted from all over the website, from many different pages.

I'll also upload a picture of the search I did, so you can recreate it yourself, and try it on other websites. How do they do this?

Thanks.
family-chef-kw.xlsx
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mel200Asked:
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GaryCommented:
Those are the keywords that Google associates with the page not necessarily what is on the page.
i.e. Someone searches for best diet food delivery plans - Google thinks that site is a relevant source of what the person wants - Google considers things other than just the keywords
For example say 100 people searched those keywords and they all went straight to that site then Google would give that site more credence to the search term for that site, of course many other things are in play besides just this single factor.
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mel200Author Commented:
ok, thanks... I must say they are doing something right!
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GaryCommented:
Looking through a few more of the keywords they all seem to be on the page, maybe not the full phrase but definitely some parts of each keyword in the list.
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mel200Author Commented:
Ok, I'll check it more thoroughly, thanks.
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mel200Author Commented:
Thanks for clearing that up.
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