Solved

Determine click thru rate

Posted on 2014-07-20
4
176 Views
Last Modified: 2014-07-27
How to determine the click thru rate with a sponsors sites ?
0
Comment
Question by:tobe1424
[X]
Welcome to Experts Exchange

Add your voice to the tech community where 5M+ people just like you are talking about what matters.

  • Help others & share knowledge
  • Earn cash & points
  • Learn & ask questions
  • 2
  • 2
4 Comments
 
LVL 33

Expert Comment

by:shalomc
ID: 40208635
CTR = number of clicks / number of exposures.

Are you using any ad platform, or do you want to measure your own metrics?
0
 

Author Comment

by:tobe1424
ID: 40213353
Hi, yes I want to measure my own metrics using an auto blog that directs users to the destination site. For example, werd.com
0
 

Author Comment

by:tobe1424
ID: 40214983
For example, every time someone click on my auto blog, it will redirect them to the original site where it was posted.
0
 
LVL 33

Accepted Solution

by:
shalomc earned 500 total points
ID: 40216255
CTR = number of clicks / number of exposures.
When someone clicks on your redirector, you should log and count the click. I am now going to explain on a high level how to get the number of eposures.

Option 1: the page viewed is generated by your application, and it is not a static html page.
This is a simple case. Your application code knows what it displayed and can log and count the exposures.

Option 2: You don't have applicative control (not your app or static page).
There are 2 ways to count your exposures.
* Search the access log - only good if it is your web server.
* Use tags that combine the display of redirection links on the client side with logging on the server side.
For example, you insert this html snippet into your page
<script src="adserver.yourdomain.com/adengine.php?src=customera&campaign=abcdefg"></script>
The php code logs and counts the view, and based on its parameters returns some javascript code.
The javascript code writes to the html the code for the link.
0

Featured Post

Creating Instructional Tutorials  

For Any Use & On Any Platform

Contextual Guidance at the moment of need helps your employees/users adopt software o& achieve even the most complex tasks instantly. Boost knowledge retention, software adoption & employee engagement with easy solution.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

Marketers need statistics and metrics like everybody else needs oxygen. In this article we explain how to enable marketing campaign statistics for Microsoft Exchange mail.
Online promotion is consistently becoming more important for all types of businesses. From Facebook ads to search engines to YouTube videos, there are all sorts of channels that can effectively be used to promote a business or product. But how shoul…
This tutorial walks through the best practices in adding a local business to Google Maps including how to properly search for duplicates, marker placement, and inputing business details. Login to your Google Account, then search for "Google Mapmaker…
Learn how to set-up PayPal payment integration in your Wufoo form. Allow your users to remit payment through PayPal upon completion of your online form. This is helpful for collecting membership payments, customer payments, donations, and more.

739 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question