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Determine click thru rate

Posted on 2014-07-20
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Last Modified: 2014-07-27
How to determine the click thru rate with a sponsors sites ?
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Question by:tobe1424
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LVL 33

Expert Comment

by:shalomc
ID: 40208635
CTR = number of clicks / number of exposures.

Are you using any ad platform, or do you want to measure your own metrics?
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Author Comment

by:tobe1424
ID: 40213353
Hi, yes I want to measure my own metrics using an auto blog that directs users to the destination site. For example, werd.com
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by:tobe1424
ID: 40214983
For example, every time someone click on my auto blog, it will redirect them to the original site where it was posted.
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shalomc earned 500 total points
ID: 40216255
CTR = number of clicks / number of exposures.
When someone clicks on your redirector, you should log and count the click. I am now going to explain on a high level how to get the number of eposures.

Option 1: the page viewed is generated by your application, and it is not a static html page.
This is a simple case. Your application code knows what it displayed and can log and count the exposures.

Option 2: You don't have applicative control (not your app or static page).
There are 2 ways to count your exposures.
* Search the access log - only good if it is your web server.
* Use tags that combine the display of redirection links on the client side with logging on the server side.
For example, you insert this html snippet into your page
<script src="adserver.yourdomain.com/adengine.php?src=customera&campaign=abcdefg"></script>
The php code logs and counts the view, and based on its parameters returns some javascript code.
The javascript code writes to the html the code for the link.
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