path analysis by campaign in google analytics

Posted on 2014-08-18
Last Modified: 2016-02-24
Hi There,

I have a handful of advertising campaigns to a website. Google analytics has been installed.

I want to see what path each user is taking from this point. At the moment I can only see

i) goals taken
ii) bounce rate
iii) average time on site
iv) page views

What I want to see
i) where on the site they are going by page with imp counts and by directory
Question by:bradderick

    Author Comment

    no one knows how to do this?
    LVL 16

    Accepted Solution

    First, you'll want to make sure all of your advertising campaigns are tagged appropriately, either via "auto-tagging" or by manually tagging (via Google URL Builder) in your campaign URL settings.

    Now, inside of Analytics, I believe what you want to see is found underneath the following path:
    Audience > User Flow

    In this report, via the drop-down in the top left, you can select:
    Advertising > Campaign

    This will provide you a visual flow of the users through your site, by advertising campaign, with impressions.

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