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eBlast and Blacklisting

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Last Modified: 2014-08-28
We are going to contract a company to manage our marketing via eBlast. I am concern about the possible issues with our domain getting blacklisted. Our marketing department wants to use a subdomain of our domain to do the eblast.

for example our domain is domain.com - they want to use edition.domain.com

My understanding is that the vendor should be using their public IP and will be able to send as edition.domain.com
by spoofing I guess. So that our public IP addresses are not blacklisted.

Any ideas or guidance on how to deal with this?
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Most Valuable Expert 2014

Commented:
Domains do not get blacklisted - it is IP addresses that get blacklisted.
If the vendor isn't using one of their own domains for the bounces, you should probably setup a sub domain with its own MX records to handle them. However this is one of those things that you need to follow the vendor's guidance on.

Simon.

Author

Commented:
Can they send from the their IP addresses as one of our subdomains for example editorial.mymaindomain.com
if so, how is the setup going to look like?
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Most Valuable Expert 2014
Commented:
This one is on us!
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