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What are the criteria that Google evaluate websites and how they rise in the search engine ?<br />
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I know that the keywords are important for SEO and must be in the domain name in the title, but where else should it be?
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What are the criteria that Google evaluate websites and how they rise in the search engine ?


I know that the keywords are important for SEO and must be in the domain name in the title, but where else should it be?

Keywords are important for SEO and must be in the domain name in the title, but where else should it be?

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.