Keywords are important for SEO and must be in the domain name in the title, but where else should it be?

What are the criteria that Google evaluate websites and how they rise in the search engine ?

I know that the keywords are important for SEO and must be in the domain name in the title, but where else should it be?
Who is Participating?
I wear a lot of hats...

"The solutions and answers provided on Experts Exchange have been extremely helpful to me over the last few years. I wear a lot of hats - Developer, Database Administrator, Help Desk, etc., so I know a lot of things but not a lot about one thing. Experts Exchange gives me answers from people who do know a lot about one thing, in a easy to use platform." -Todd S.

In order of importance:

Unique Content
Unique Content
Unique Content
Good ratio but not too much keyword to text percentage
Proper meta Title and Description tags that are relevant to the page and not spammy
Inbound relevant on target links
Paul MacDonaldDirector, Information SystemsCommented:
Here's Google's SEO starter guide.  It should get you...started.

Experts Exchange Solution brought to you by

Your issues matter to us.

Facing a tech roadblock? Get the help and guidance you need from experienced professionals who care. Ask your question anytime, anywhere, with no hassle.

Start your 7-day free trial
patrick johnsonBloggerCommented:
It should also be in the content , meta and title of the website..
It's more than this solution.Get answers and train to solve all your tech problems - anytime, anywhere.Try it for free Edge Out The Competitionfor your dream job with proven skills and certifications.Get started today Stand Outas the employee with proven skills.Start learning today for free Move Your Career Forwardwith certification training in the latest technologies.Start your trial today
Search Engine Optimization (SEO)

From novice to tech pro — start learning today.

Question has a verified solution.

Are you are experiencing a similar issue? Get a personalized answer when you ask a related question.

Have a better answer? Share it in a comment.