Keywords are important for SEO and must be in the domain name in the title, but where else should it be?

What are the criteria that Google evaluate websites and how they rise in the search engine ?


I know that the keywords are important for SEO and must be in the domain name in the title, but where else should it be?
goliveukAsked:
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GaryCommented:
In order of importance:

Unique Content
Unique Content
Unique Content
Good ratio but not too much keyword to text percentage
Proper meta Title and Description tags that are relevant to the page and not spammy
Inbound relevant on target links
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Paul MacDonaldDirector, Information SystemsCommented:
Here's Google's SEO starter guide.  It should get you...started.
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patrick johnsonBloggerCommented:
It should also be in the content , meta and title of the website..
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