App Store Link


My first app has just gone live, and i'd like to place a link on my website.

I've noticed that some websites load a small little drop down 'app header' when you visit their site on a mobile, to let you know that they have an app (which links to the app store)


01 - what is this small drop down app header called?
02 - where do you get your app store link from, so you can embed it into a website?

Thanks in advance for your help.
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I don't normally like posting list of links but:
Tool from Apple:
Instructions from Microsoft:
Help from Google for android:

Just 3 of the 800 million hits for the query app store link on website


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