Conditional Formatting Based On Fomula Not Working

I've done this dozens of times in Excel 2003 so I'm sure it's possible, but I'm having trouble getting this to work in 2013.
I want to add a conditional format that compares the cell's value to the one next to it.
I select the entire table, enter the formula, make dead sure the references are relative, and hit enter.
No good - and, oddly, cells in the wrong places express the formatting.
Further, if I select another cell in the range that should have the same format applied and try to edit the formula, I see the original cells referenced in the formula - that doesn't make sense.
I expect to see different cells referenced, as the references are relative and the active cell is in a different place.
What gives?

FormattingIssues.xlsx
shachoAsked:
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Rgonzo1971Commented:
HI,

You have to refer the formula to the firt cell of your
Applies to  

Here =$C$3:$G$10

so if you want to know whether C3 is smaller than B3 you can add =B3>C3 and then all other cell will format relatively to that

Regards
FormattingIssuesV1.xlsx
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shachoAuthor Commented:
Very interesting.  This is different from how the interface presented the information in 2003.  Evidently, it now shows the formula reference as relative to the location of the first cell in the specified range.  I guess that makes more sense than the old version, in a way.  Thanks!!

Mike
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