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ranking issue bounce rate

Posted on 2014-09-16
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Last Modified: 2015-01-18
Recently we've seen a major increase in IE 7 direct traffic as well as a major increase in bounce rate. There also has been a drop in ranking & traffic that correlates to the increased bounce rate. It appears that this issue may have been caused by a tracking pixel known as AdRoll that was hacked by bots (https://www.seroundtable.com/direct-traffic-ie7-analytics-18897.html). Unfortunately, removing the pixel hasn't solved the problem. I've read solutions that suggest blocking IE 7 or redirecting IE 7 traffic to a subdomain. Neither of those solutions sound appealing...but even if we were to block IE 7, I don't know how to on a windows server so that the traffic is ignored? Any ideas? Or an alternative solution?
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Question by:robanddeanna
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Expert Comment

by:Dan McFadden
ID: 40332143
Have you analyzed the http logs to see if there is a pattern to the cs-UserAgent string to possibly ID something to filter out of your traffic reports?

Also, in the comments on the article you linked (the 2nd comment from the top by Kaashif Karriem), there is a mention of redirecting IE browsers to a separate site to basically filter out the traffic.

Dan
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Accepted Solution

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robanddeanna earned 0 total points
ID: 40547423
We decided to redirect IE 7 traffic to a subdomain as outlined in original post.
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Author Closing Comment

by:robanddeanna
ID: 40556010
While not ideal, seems to be the only solution available.
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