DNS PTR records for domain

I have a customer who has a need to set up a PTR (reverse DNS) record. I manage his domain names at GoDaddy for and just found out that GoDaddy does not support having PTR records.

My question: Based on reading up on this it should be the ISP who needs to set them up...is that correct?

I don't know why they want to have them set as I only do the domains for them and web development. Another provider manages their servers/network and they emailed me the request. I know that they have a SBS 2011 for emails.
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GerhardpetAsked:
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Larry Struckmeyer MVPCommented:
Yes... the ISP is responsible for ptr records.  Most ISPs do this as soon as they assign a static IP address, but some may not.  It is necessary because many mail recipients/servers test reverse lookups to verify the mail came from the name and ip it claims to have come from.  Whoever has a relationship with the ISP for this customer should call the ISP.
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it_saigeDeveloperCommented:
Yes the isp would setup the reverse dns.

-saige-
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