a general code/script question

I'm  working on a project that happens to be using AMPScript in ExactTarget / SalesForce.

The project involves getting a bunch (about 65 values) from various columns in a table (in their lingo a "data extension") and displaying the values in the html body of a email (basically an html page).  This is done using AMPScript which is their in house scripting language for doing this kind of stuff.  It's all done within the document body and there are no external include files etc.  So with about 65 values should I make a block at the top of the document assigning each value or should I just assign the value inline in each instance.  It's on a cloud service and I don't expect any performance constraints with using variables.

For example:

<doc start>
var thing1 = go get the value from the data extension;
var thing2 = go get the value from the data extension;
var thing3= go get the value from the data extension;
var thing4 = go get the value from the data extension;
var thing5 = go get the value from the data extension;
etc etc etc 65 times

Here is the value of thing1= %%thing1%%

Here is the value of thing2= %%thing2%%

Here is the value of thing3= %%thing3%%


OR shoud I use this approach?

Here is the value of thing1= %%go get the value from the data extension;%%

Here is the value of thing2= %%go get the value from the data extension;%%

Here is the value of thing3= %%go get the value from the data extension;%%
etc etc 65 times

I would say the first approach is cleaner and more professional but in the real world which is the best practice?
LVL 1
tf2012Asked:
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Ray PaseurCommented:
Having assigned variables (#1 approach) can make the coding easier when you need to extend the logic.  Having these assigned variables in an array or JSON object can help keep the code cleaner with less risk of variable name collisions.
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ozoCommented:
If your in house scripting language  supports any kind of arrays or loops, I would not want to write essentially the same code 65 times.
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tf2012Author Commented:
Good point, but the variable names do differ quite a bit, there isn't any real pattern in the variable names that would support the use of a loop unfortunately.
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ozoCommented:
If the syntax is literally as presented in the example, then I don't see how #1 makes extending the logic any easier.  Rather it seems to double the opportunities to make a mistake.

If the names without any real pattern can be listed in one place where the part of the code that stays the same can loop over them, that would seem to minimise opportunities for mistakes and interdependancies between different parts of the code.
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tf2012Author Commented:
Great thank you for the insight!
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Ray PaseurCommented:
seems to double the opportunities to make a mistake
That's why I also wrote the second sentence!
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