Best way to track referrals to my mobile & FB apps
Posted on 2014-09-25
I'm trying to figure out how to track referrals to my app.
Right now I have an app on iOS, Android and Facebook.
I'm hoping you can give me some advice as to wither I am on the right path, and steer me onto it if I am not :)
On the facebook insights page I can see lots of stats on referrals - which I believe are all to do with my Facebook application - so all the referral stats on this are to do with people downloading the facebook application onto their facebook account - and not to downloading the actual app onto their mobile devices.
I see there are some stats under referrals that show "mobile installs" so I'm presuming that covers that.
ON tracking Android referrals - I've setup Google analytics and linked the account to google play - so that I can see under the acquisitions-
I'm wondering - the app market place stats -do these show where people came from before they got to the google play store? What is the difference between the App Market Place stats and the google play stats just under this - which then breaks out even more into Source and referral.
Then for iOS referrals - do I need a third party software to track this?
I don't think I can track referrals on google analytics for my iOS device.
If I were to track twitter posts - and see how many of them sent referrals to my facebook/ iOS store or Android app - would this show up by using Google Analytics, or how would I track this?
Thank you ,
I'm starting to track referrals still need to get the referrals for the twitter/fb posts – is this something we have?”