Hey Guys -
I'm an SCCM Engineer who helps his parent's small business after hours with various IT things. They have a basic website which has about 6-7 pages total. The business they have makes signs, awnings, screenprinting, and other advertising things.
They've always advertised in the Yellow Pages, but have dwindled down their plan until now it's only on a tier where they just have online advertising - which still isn't cheap. The YP rep came by the other day and my parents said they wanted to cancel. He said if they did, that their organic Google Search rating would go down big time. I set their site up on Google Analytics and suggested they may cancel, watch traffic, then see if it's affected.
When they told the rep this, he said if they cancel and renew, they'll loose some status where older customers get better rankings.
I don't know much about SEO as I don't do much web stuff - but - have a feeling they are getting ripped off. All of my SEO experience is from my own personal site which is Wordpress-based and no need to advertise. Using Google, I searched for the town they are located in plus the two biggest parts of their business - signs and awnings. Below are the results:
"murfreesboro" "signs" - They were listed 8th
"murfreesboro" "awnings" - They were listed 3rd (See attached screenshot - Their business name is The Very Idea! )
This doesn't include the section at the beginning of the search which lists results with address, phone, and map.
All I've ever done for their site is have Google crawl it basically. I just signed in with webmaster tools and the site shows no errors. It doesn't have enough data yet for some checks, though.
1. Will cancelling the service with Yellow Pages - especially given company size - make a difference in search results?
2. If it makes a big difference, where? In the primary search results, business name search results, or both?
3. Would it be relatively easy for me to integrate SEO to make up the difference?
4. They currently pay $80 a month to YP. Given that the vast majority of their business is from the local area, what would you suggest as a better way to spend the budget for web advertising?
If you wish to take a look at their site if it makes a difference, it's theveryideaonline.com
Thanks for your help!