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I need to know the number of impressions of my banners in my website.

Posted on 2014-10-20
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Last Modified: 2014-11-07
Taking into account that we have a CDN, and most of our content comes from this CDN, so we cannot use server logs.

Is it possible to have an internal ad server? (ad as in "advertisement", not Active Domain)

We tried OPENX years ago, but it was very expensive. That is why I would prefer an in-house solution.

We serve around 40.000.000 PV per month

Thanks
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Question by:leroymerlin
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Gary earned 250 total points
ID: 40395488
There are a few different self hosted ad server software

Best of the bunch for free
http://www.revive-adserver.com/
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by:Dr. Klahn
Dr. Klahn earned 250 total points
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You can bring up an ad server if you wish, no problem with that.  It's easy enough to count the impressions in that configuration.

However, once it starts serving a significant number of ads, you will run into a new problem.  A single-URL host is the easiest to detect as an ad source and also the easiest to block.  The ad server's FQDN will quickly appear in the Adblock blacklists.  That list is automatically propagated to all subscribing Firefox browsers, and within two weeks your ad volume will be way, way down.  Adblock is effective and on some sites it filters out more ads than there is actual content; see below.

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Good answers, i had the same question to ask for my site
Thank's though
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