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Pushing custom lead info into google analytics

Posted on 2014-10-30
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Last Modified: 2016-02-25
When someone signs up to an account for our software, they have to fill out something like 4 fields which are passed into marketo and then into salesforce. How do we push that into Google analytics.
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Question by:smuralisankar
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Gary earned 2000 total points
ID: 40414951
You can push custom variables or events

https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingCustomVariables?csw=1

Will depend on what exactly you want to send and how you want to store it.
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by:smuralisankar
ID: 40432194
Yes. I saw that.

The problem is that we don't have developers to do this. we (marketing) has to do this ourselves. Can you tell me how to do this?
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