How do I mouseover a cell in my DataGrid and retrieve a value from that row?

Hello, I have a DataGrid and want to be able to mouseover a (LinkButton, HyperLink, <a></a>) control / tag (which ever is easiest of the 3, or possibly all), and somehow retrieve a value from one of the fields (databound fields) in that row. I then want to take that value and perform some processing with it behind the scenes in C#. How would I do this?

my DataGrid

<asp:DataGrid ID="dgSummary" runat="server" AllowPaging="True" AllowSorting="true"
                                PagerStyle-Mode="NumericPages" PagerStyle-Position="TopAndBottom" PagerStyle-HorizontalAlign="center"
                                PagerStyle-BackColor="#CCCCCC" PagerStyle-NextPageText="Next Page" PagerStyle-PrevPageText="Prev Page"
                                Font-Size="14px" AutoGenerateColumns="False" CellPadding="2" PageSize="10" Width="80%"
                                OnPageIndexChanged="dgSummary_PageIndexChanged" OnSortCommand="dgSummary_SortCommand"
                                OnItemCommand="dgSummary_ItemCommand">
                                <HeaderStyle BackColor="#CCCCCC" HorizontalAlign="Center" Font-Bold="true"></HeaderStyle>
                                <Columns>
                                    <asp:TemplateColumn Visible="false">
                                        <ItemTemplate>
                                            <asp:Label ID="lblPSEQ" runat="server" Text='<%# Eval("PSEQ") %>' />
                                        </ItemTemplate>
                                    </asp:TemplateColumn>
                                    <asp:TemplateColumn Visible="false">
                                        <ItemTemplate>
                                            <asp:Label ID="lblCompName" runat="server" Text='<%# Eval("PNAME") %>' />
                                        </ItemTemplate>
                                    </asp:TemplateColumn>
                                    <%--<asp:BoundColumn HeaderStyle-Width="425px" HeaderText="Name" DataField="PNAME" SortExpression="PNAME" />--%>
                                    <asp:TemplateColumn HeaderText="Company Name" ItemStyle-Width="100em" HeaderStyle-ForeColor="#034AF3"
                                        ItemStyle-HorizontalAlign="Center">
                                        <ItemTemplate>
                                            <asp:LinkButton ID="lnkbtnGoogleMap" Text='<%# Eval("PNAME") %>' CommandName="GoogleMap"
                                                runat="server" OnClientClick='_blank'/>
                                        </ItemTemplate>
                                    </asp:TemplateColumn>
                                    <asp:BoundColumn HeaderStyle-Width="400px" HeaderText="City" DataField="PCITY" SortExpression="PCITY"
                                        ItemStyle-HorizontalAlign="Center" />
                                    <asp:BoundColumn HeaderStyle-Width="75px" HeaderText="State" DataField="PSTATE" SortExpression="PSTATE"
                                        ItemStyle-HorizontalAlign="Center" />
                                    <asp:BoundColumn HeaderStyle-Width="400px" HeaderText="Summary Count" DataField="PCOUNT"
                                        SortExpression="PCOUNT" ItemStyle-HorizontalAlign="Center" />
                                    <asp:TemplateColumn HeaderText="Details" ItemStyle-Width="400px" HeaderStyle-ForeColor="#034AF3"
                                        ItemStyle-HorizontalAlign="Center">
                                        <ItemTemplate>
                                            <asp:LinkButton ID="lnkButton" Text="Show Details" CommandName="ShowDetails" runat="server" />
                                        </ItemTemplate>
                                    </asp:TemplateColumn>
                                </Columns>
                            </asp:DataGrid>

Select allOpen in new window