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Is there such a thing as a search engine store locator

Posted on 2014-12-19
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Last Modified: 2014-12-21
Hi Experts,
Is there a feature/functionality that will allow someone to enter an item's SKU# or UPC# into a search engine such as Google or Bing, and the search results are the locations/stores where you can purchase the item?

Thanks in advance,
mrotor
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Question by:mainrotor
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Tom Beck earned 2000 total points
ID: 40509144
Yes and no. Yes for paying customers. No on a public google search.

There are service companies that collect data from participating stores at the point where UPC codes are scanned. For a fee, they will give a retailer or manufacturer access to their data. Generally it's only the big name stores that participate so the data tends to be incomplete. Bar code scanning equipment needs to be tied in to the service's database so it's less likely that a Mom and Pop grocery store would participate.

There are also services out there that will repackage the data and provide it to product manufacturers for a fee in the form of a store locator feature on the product's web site.

I'm involved with a small product manufacturer. We make a consumer beverage and deliver it to distributors. We only have a vague idea of who their clients are. We really couldn't tell our own fans where exactly to buy our product. Distributors are very tight lipped about their client lists. They worry about rival distributors. The only semi-reliable way to track who sells what is at the point of sale with bar code scanning.

The data is typically referred to as IRI data but that's actually the name of a particular service company.

http://en.wikipedia.org/wiki/IRI_%28company%29
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by:mainrotor
ID: 40509578
Thanks for your feed back Tom.
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