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Print mobile engagement: Any alternative to QR codes?

Posted on 2014-12-25
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Last Modified: 2014-12-30
Hello,

In short: I'm after a mobile solution. A user would hover their mobile phone over a section of printed page and their phone would be directed to a URL. There would be multiple images on this page. Any alternatives to using a QR code?

In long: I would like to create a few pieces of artwork on a printed A4 page. A user would look at this page and if they like a piece of artwork - they would hover their phone over it. The phone would then recognise this artwork optically and forward the user to a defined webpage. Is there any way to do this without QR codes?

Thanks.

Edit: Assuming that QR codes is the preferred method - could I instead build an app that could recognise the images (from multiple pages) and forward the user to the appropriate url within the app?
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Question by:dabug80
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Kimputer earned 500 total points
ID: 40517581
If you rely on traditional printing, yes, QR is the only option. You can build it into your app by using already made libraries.
The reason is, to find a better method requires tons of hours of engineers and mathematicians, basically reinventing the wheel (wasting your money on R&D).
If you have more budget, and you can find a revolutionary print house, and you can print what you need with NFC chips hidden in those spots (though I haven't seen it done yet). Also note there are many multiple times more phones out there with a cameras than there are with NFC chips.
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by:dabug80
ID: 40523374
Thanks
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